Kelly & Co. won the Silver Award in the Consumer Products and Services Innovation category at the 11th Annual Asia Pacific Stevie Awards.
“This award recognizes the company’s innovative freeze-drying technology, highlights the company’s commitment to revolutionizing pet nutrition and confirms its position at the forefront of the industry,” said Wichitpong Asavachamnan, CEO of Kelly & Company.
“This award is a significant milestone and Kelly & Company pet foods is the only pet business in the innovative consumer goods category to receive this recognition,” Asavachamnan said. Pet Food Industry“Our story isn’t just about awards. It’s about a groundbreaking approach to pet nutrition.”
This year’s competition received more than 1,000 nominations from across the Asia Pacific region. The winners were selected by a panel of more than 150 judges. The Asia Pacific Stevie Awards, an international business awards competition, is open to organizations across 29 markets in the region. Its main purpose is to recognize and celebrate innovation in all its forms. This award win highlights Kelly & Co’s dedication to providing the finest, innovative products that improve the lives of pets and their owners.
“We are thrilled to receive this award from the Asia Pacific Stevie Awards. Our team has worked tirelessly to develop and perfect our freeze-drying technology. This award validates our hard work and commitment to innovation. We believe our product not only meets but exceeds the expectations of pet owners who want the best for their dogs.”
Freeze-drying technology preserves nutritional value and flavor
Kelly & Co freeze-drying technology is superior in its ability to maintain the nutritional value and flavor of pet foods, offering an alternative to traditional methods. By retaining raw nutrients without the need for artificial preservatives, Kelly & Co ensures your pet receives high-quality, natural nutrition.
In January, Kelly & Co was named “Brand of the Year” for 2023-2024 at the World Branding Awards in Vienna. The company also won “Freeze-Dried Product of the Year” at the 2023 Pet Innovation Awards in the US.
Asavachamnan noted that this latest accolade further strengthens Kelly & Co’s market position as it continues to lead innovation in pet nutrition. As consumers seek natural, high-quality options for their pets, Kelly & Co’s award-winning products are well-positioned to meet this growing demand, he added.
Beyond commercial performance, Kelly & Company is deeply committed to social responsibility, especially in animal welfare. The company has a key partnership with the Soy Dog Foundation to focus on important issues such as animal welfare, sterilization and vaccination of animals, rescuing dogs from the meat trade, and international rehoming. This collaboration reflects Kelly & Company’s commitment to extending its influence beyond the pet food industry and making a positive impact on the global community.
Freeze-dried or air-dried raw pet foods, treats and toppings dominated new products at Global Pet Expo 2023 in Orlando last year.
Freeze-dried and air-dried pet consumables meet consumer demand for raw meat ingredients without the need for refrigeration, contamination risks, and other aspects of fresh raw pet foods. Freeze-dried pet food ingredients are self-stabilizing without the use of high temperatures that can degrade vitamins and other nutritional chemicals. Air-dried pet food ingredients involve heating, which may serve as a dedicated pasteurization step. Both freeze-drying and air-drying methods result in pet food that is easier to transport, store, and handle for both retailers and pet owners.
