London – Puig owns Kama Ayurveda, a beauty and wellness brand based on Ayurveda, the ancient Indian philosophy of well-being, and is scheduled to open its first store in Westbourne Grove in November.
Founded by Vivek Sahni in 2002, the opening marks the brand’s first market expansion outside of India, offering an experience for mind, body and soul.
The multi-level space has something for everyone. Shopping on the ground floor, Ayurvedic food and drinks carefully selected by his brand ambassador, chef and wellbeing expert Jasmine Hemsley on the mezzanine floor, and practitioners in his two treatment rooms. There is space for his Ayurvedic treatments. Basement floor.
“Kama Ayurveda is a 22-year-old brand with a rich history in India. Through our 64 stores across India, we already recognize how important the in-store experience is and we are bringing this to the UK. We are confident that this will continue to grow the brand’s customer base and loyal following.”
In that spirit, the brand will also launch at Harrods on October 20th.
A rendering of the Kama Ayurveda space at Harrods.
Offering Kama Ayurveda
The partnership will serve as an extension of Kama Ayurveda’s stand-alone store experience, offering special benefits and introducing a menu of services as part of the spa’s treatment offering.
“The boutique located on the 5th floor of Harrods is a beautiful ode to Kerala, the birthplace of Ayurveda, seamlessly blending services and products for customers to discover and fully immerse themselves in a 360-degree Ayurvedic experience. You can do that,” he explained. Imogen Porter, Beauty Buying Manager at Harrods.
Ayurveda, one of the oldest existing traditional medical systems, is derived from the Sanskrit words ‘ayer’ meaning ‘life’ and ‘veda’ meaning ‘knowledge’. Ayurveda emphasizes the interconnectedness of a person’s mental, physical, and spiritual state and promotes balanced lifestyle choices and rituals as a means to live well and prevent and treat disease. To do.
The global Ayurveda market is projected to reach $21.12 billion by 2028, up from $6.5 billion in 2020, according to data from Verified Market Research.
