You are reading Entrepreneur India, an international franchise of Entrepreneur Media.
Jungle Ventures, a Singapore-based VC firm focused on early growth stage companies in India and Southeast Asia, has announced an investment in The Ayurveda Experience (TAE), a global D2C Ayurveda brand.
The new investment, led by Jungle with participation from SIDBI Ventures, Anicut Capital and Sharp Ventures (Mariwala Family Office), brings the company’s total funding to over $41 million (₹342 Cr). The previous round had backing from investors including Fireside Ventures and Riverwalk Holdings.
Founded in 2010 by Rishabh Chopra, TAE is the largest direct-to-consumer Ayurvedic content and products company in North America, Europe, Canada, Australia, and India. The company manufactures, sells and distributes his four beauty and health products – iYURA, Ajara, A Modernica Naturalis and Ayuttva – on its platform, as well as a wide range of services such as consulting, content, webinars and Ayurvedic courses. owns. . The company plans to use the new funding to further deepen its brand presence and recognition in existing markets, strengthen customer engagement on its platform, invest in product research and development, and expand new distribution channels. is.
Currently, TAE is actively selling its products in 20 countries including India and over 97% of its customers purchase The Ayurveda Experience products directly from its app and website. Over the past decade, TAE has strategically optimized its product-market fit, cultural nuances, supply chain, logistics, and expanded digitally in global markets, while retaining the majority of its operations in India. I did. The company attributes its growth to expanding its reach through new products and markets, as well as optimizing its direct-to-consumer format.
Commenting on the funding, Rishabh Chopra, Founder and CEO of Ayurveda Experience, said, “Partners such as Jungle Ventures, SIDBI Ventures, Anicut Capital, and Mariwala Family are investing in this round. We are honored and grateful to have received this funding.” Support and confidence from both new and existing shareholders These funds will be utilized to further strengthen the Group’s R&D, supply chain and manufacturing strengths, as well as explore and expand new distribution channels User engagement Significant investment will be directed to innovative content and technology to strengthen our efforts across our platforms and drive innovation across our supply chain. We are focused on optimizing the fundamentals of our business to build a robust and sustainable business. We would like to thank our new and existing partners for supporting us on our journey.”
Arpit Beri, Partner at Jungle Ventures, said, “We are delighted to partner with Rishabh and the team at Ayurveda Experience. As India continues to assert itself on the world stage, it will be a great opportunity for our entrepreneurs to leverage their unique technology.” “This creates a unique opportunity to build a global brand.” ”
