Former New England Patriots wide receiver Julian Edelman is supporting yet another health care campaign focused on social media.
Bayer’s One A Day brand announced this week that it is partnering with the Super Bowl III MVP to launch #WellnessConfessionals, a campaign targeting wellness trends and medical misinformation.
Edelman is trying to educate people about wellness trends that she’s tried and found to live up to the hype.
“I’ve tried a lot of weird healthy diets, including alligator, bison, and eating anything in the sun,” he said in an Instagram video posted Wednesday afternoon.
Wearing classic workout gear: a gray hoodie, sweatpants, and a red sweatband, Edelman, standing over a glass of raw eggs, says that ultimately what’s best for him is one a day. He says he realized that he was receiving nutritional support through granular multivitamin tablets.
At the end of the video, he asks viewers about any health trends they regret trying.
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The campaign’s goal is to encourage candid health confessions from people across social media platforms such as Instagram, Facebook, and TikTok.
Participants who use the hashtags #WellnessConfessionals and #OneADayScratchstakes in their captions and tag One A Day by June 30th will be entered to win a five-night stay at an American wellness resort.
@oneaday_us #OneADayPartner#ad Now it’s your turn to make a fuss. For a chance to win his five-night stay at one of America’s best health resorts, share your story of the wellness fad you tried and regretted and post it to @oneaday_us with #WellnessConfessionals and #OneADaySweatstakes ♬ Original song-One A Day
Bayer is trying to differentiate itself in the increasingly crowded field of nutritional supplements and nutritional vitamins. The German medical giant not only competes with pharmaceutical companies such as GSK and Pfizer, but also has lesser-known and disreputable rivals.
The supplement industry is largely unregulated, and it is recognized that medical misinformation is prone to influencing consumers. Recent research has proven that many people have concerns about the vitamins and supplements that people take on a regular basis.
A research letter published in JAMA last summer found that a significant portion of sports and nutritional supplements do not accurately list their ingredients, and 12% contain ingredients prohibited by the Food and Drug Administration. It turned out that it was.
In addition to Bayer, dietary supplement manufacturer Metagenics and distributor partner R/GA are also taking steps to combat misinformation about dietary supplements.
The companies launched “The Science That Creates Balance” campaign in September touting the clinical makeup of Metagenics’ products and contrasting them with the unsubstantiated claims and questionable quality of competing products.
For Edelman, #WellnessConfessionals represents the latest wellness campaign he’s been a part of.
Just before the start of the 2023 NFL season, he partnered with Dana-Farber Cancer Institute for a season-long fundraiser to support cancer research.
This article first appeared on mmm-online.com.
