The Pilates boom has seen Miami-based Jet Set expand to New York City, Texas, Australia and more.
One of the top wellness trends of 2024, Pilates is quickly taking the nation by storm. JetSet Pilates, a Miami-based boutique fitness franchise, is using its funding to expand beyond its home base with studios planned across the U.S. and internationally.
Known as the “Modern Reformer Pilates Experience,” JetSet offers 50-minute workouts based on carefully-curated playlists. Eight studios are open and 12 are under development in Tampa, West Palm Beach, Orlando, Doral, Coral Gables, North Miami, Coconut Grove, Pinecrest and Aventura.
Outside of the Sunshine State, Jetset has several development deals in Texas (McKinney), North Carolina, New York City (SoHo), and throughout Georgia, while the brand has 600 franchises across the United States. He is considering opening a studio. The Jetset also has a deal in place in Australia.
“JetSet is dedicated to cultivating a strong franchise community built on trust and enriched by comprehensive support and training to help our partners deliver a superior Pilates experience,” said JetSet Pilates CEO. says Bert Albertze. “All JetSet instructors are trained to create personal connections with their clients, helping everyone achieve their personal goals.”
pilates power
Pilates has come a long way since it was developed by German physical trainer Joseph Pilates in the early 20th century. While suffering from his captivity experiences, he discovered that movement and stretching were the keys to the human body and created a movement system. .
Fast forward to 2024, and the full-body exercise regimen is renowned for increasing flexibility, building muscle strength, and rehabilitating injuries. The Pilates craze has spread to TikTok, with #PinkPilatesPrincess and #PilatesPrincess trending, further expanding the practice among young social media users who love fitness, wellness, and “ballet core.”
Jetset Pilates founder Tamara Galinsky has long known the benefits of Pilates and took the plunge to launch her fitness brand in 2010. She recently spoke about Jetset’s impressive growth in an exclusive interview with Athlete News and praised the brand’s immersive class experience. and certified instructor.
“Each session on Jet Set is more than just a Pilates class; it’s a meticulously curated journey,” Galinsky told ATN in February. “What started as a single studio has quickly grown to five corporate locations, with 29 franchise locations in development and is poised to expand to over 600 franchise studios in the country. It was just extraordinary.”
Galinsky said he wanted to move to a franchise model early on, but he kept in mind that he would only do so at the right time and after he had assembled the best talent in the industry.
“Today, we can confidently say that our franchise team has a level of expertise that few, if any, emerging brands are proud of at this stage,” she said.
The jet set has landed in Australia
On an international front, Jetset franchise owner Kathryn Woodfein is bringing a boutique Pilates experience to the Australian market. Passionate about her brand and workouts, she shared that her experience with it is one of a kind.
“As a fitness enthusiast who has tried just about every group fitness class out there, I find Jet Set to be unparalleled and am confident it will be a success in Australia and around the world,” Mr Woodfein said. said.
Although Melbourne will be the jet set’s first overseas location, the Pilates franchise plans to focus on establishing flagship studios in other influential cities.
“Our team is dedicated to providing our franchise partners with operating systems, financial planning tools, technology, training, support and products that are second to none,” said Sara Bouie, Director of Franchise Development. says Mr. “We are passionate about these partnerships and bringing JetSet to communities around the world.”
