British private investment firm Bridgepoint Group is reportedly considering selling Swedish functional drinks business Vitamin Well.
The buyout group is in talks with Jefferies investment bankers to consider changing ownership of the beverage brand, according to the company. financial times newspaper.
Vitamin Well’s EBITDA is reportedly around 150 million euros (approximately $160 million) and its value could be more than 2 billion euros. The business had annual revenue of about 500 million euros in fiscal 2023, a person close to the company said.
Founded in Stockholm in 2006, Vitamin Well develops, markets and sells functional beverages for health-conscious and active consumers. The company’s portfolio consists of three core brands: Vitamin Well, a flavored water, Nocco, an energy drink, and Barebells, a protein bar maker.
Bridgepoint says the brands are sold in around 40 countries “with a focus on expansion beyond its home market in the Nordic region.”
The investment was originally made in 2016 by a fund managed by Bridgepoint Development Capital and, following further investment in 2021, is now co-invested with a fund managed by Bridgepoint Europe.
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Bridgepoint discussions are at an early stage, no final decisions have been made and there is no certainty of agreement. financial times newspaper I have written.
just drink has contacted Bridgepoint and Vitamin Well for comment.
Bridgepoint also sold its elite motorcycle racing series MotoGP to F1 owner Liberty Media this month for 4.2 billion euros.
The investment group’s performance-related income decreased to £55.3m in 2023 from £64.9m in 2022 and £71m in 2021. Bridgepoint’s annual report attributes the decline to “lower exit levels for Bridgepoint funds.”
