NEW DELHI: Indians are traveling more frequently, with searches for spiritual destinations such as Ayodhya, Ujjain and Badrinath surging, according to a report released on Monday.
of MakeMyTrip India Travel Trend Reportresearches travel behavior based on insights from over 100 million annual active users and finds that the number of people traveling three or more times a year has increased by 25% since 2019. became.
This surge in travel is being fueled by a growing interest in spiritual travel. The number of searches for spiritual tourism increased by 97 percent in 2023 compared to 2021, according to the report.
In particular, tier 2 and tier 3 cities have seen a surge in searches for destinations with religious significance. According to the report, searches for Ayodhya surged by 585% in 2023 as compared to 2022.
Similarly, Ujjain and Badrinath saw a 359 per cent and 343 per cent increase in searches respectively.
The report also reveals that weekend getaways remain popular, with searches for Jim Corbett National Park increasing by 131 percent in 2023 compared to 2022. Stations in hilly areas such as Ooty and Munnar are also popular options, especially for those from the south. part of the country.
The report also sheds light on international travel preferences, with Dubai, Bangkok and Singapore remaining the top three most searched destinations, while London, Toronto and New York lead the way for long-haul travel. I’m doing it.
According to the report, interest in off-the-beaten-path destinations is increasing, with searches for destinations such as Hong Kong, Almaty (Kazakhstan), Paro (Bhutan), Baku (Azerbaijan) and Da Nang (Vietnam). Tbilisi (Georgia) both made great strides in his 2023 year.
Additionally, family travel bookings are surging, with the report highlighting a 64 percent jump in 2023 compared to 2022. Over the same period, bookings for solo travelers increased by 23%.
(issued April 22, 2024, 09:45 IST)
