I’m over 50 and experiment with anti-aging skin care for a living. Here are the sales I’m eyeing this week:

This super-popular face cream has a cult following for its ability to smooth wrinkles, plump skin, and improve texture. If you’re looking for a high quality moisturizer, this is definitely worth a try. It’s not cheap, but the current price drop is a solid deal.

Sorawave is currently of THE HOTTEST NAME IN SKIN CARE TECH: Combining light and heat therapy with therapeutic massage, these small, versatile wands reduce wrinkles, smooth scars, increase blood flow, and soothe skin. Creates a more even tone. The Radiant Renewal Wand is clinically proven and award-winning. When customers used it consistently (3 minutes per day), they saw results within a few weeks.

Caffeine is one of the few ingredients clinically proven to reduce under-eye wrinkles and fade dark circles. This serum contains a high concentration of 5% caffeine, and the cooled metal rollerball applicator increases blood flow to the affected area. With 3,500 5-star reviews (some including before and after photos) and a price tag of less than $20, it’s a solid skincare product.

This vegan serum uses hyaluronic acid, peptides, and vitamin B5 to plump skin and reduce fine lines. It’s perfect for crow’s feet and marionette lines (nasolabial folds around the mouth), and it’s currently the lowest price since Black Friday.

There are many expensive treatments and potions aimed at reducing facial puffiness, promoting collagen growth, and improving the texture of aging skin, but the age-old facial rolling technique is the easiest and least expensive. And it’s probably the most relaxing way. This high-quality jade roller and face massage tool set comes with over 25,000 5-star reviews.

I use this every day (read the full Snail Mucin review here), and I’m by no means alone. Over the past few years, this complexion-clearing, redness-adjusting, skin-rejuvenating K-beauty staple has racked up nearly 65,000 five-star reviews on Amazon. It consistently ranks high on “best of” beauty lists and is a recurring topic on social media, with over 75 million views on TikTok (and counting).

Today, it is a well-known skin care staple with long-lasting power. Makeup artists, dermatologists, and even actresses like Emily Ratajkowski have been praising its dermal-healing effects for years. It’s an easy, lightweight, and affordable skin care product that will give you real results with continued use.

Important note: If you’re looking for a retinol treatment for dark circles, crow’s feet, and under-eye areas, this is the one for you. RoC is the leading brand of affordable, high-quality retinol. This is also rarely released. 30% off (using on-page coupon) is the best price since Black Friday.

As you reach middle age, your lips need extra moisture to keep them plump and youthful. Laneige lip masks are a lifesaver. It’s been mentioned endlessly on TikTok and endorsed by countless celebrities (among them Kelly Ripa, Brooke Shields, Kate Moss, Kiki Palmer, and Kate Hudson). Users say it works better than Aquaphor for dry lips and has changed their lives with winter chapped mouth. I also wax poetic about texture, taste, and most importantly, results. This is a great product to add to your beauty arsenal and is one of the best beauty products of 2023.

The key to keeping mature skin from looking dull and lifeless is to find an exfoliating or resurfacing mask that promotes cell turnover and sloughs off dead cells. This Peter Thomas Roth mask is a proven favorite and I’ve been using his for 20 years. It’s rare to see such a deep discount on such a high quality product from a luxury brand. You’ll be hard-pressed to find more than 50% off.

The best self tanners of 2024 are on sale, perfect for spring dress and skirt season. It’s easy to use, smoothes the skin, reduces the appearance of spider veins, bruises, and other blemishes, and makes your legs look more youthful overall.