Similar to the decline in sales for the mineral water category as a whole, baby water sales volumes will show a double-digit year-over-year decline in 2023, while value sales will remain roughly flat due to inflation-driven price increases. It becomes.
The children’s beverage market is expanding due to rising health consciousness
You can read this article in Trade magazin 2024/4.
“Unflavored children’s water products also saw a decline in volumes in 2023 compared to the previous year. However, thanks to the introduction of new products into this category, we expect to see a single-digit sales increase by the end of 2023. Baby water must comply with strict hygiene and composition regulations, but can be given to the baby within 24 hours without boiling.Children’s water suitable for formula milk is made in ergonomic bottles. Through our design, we aim to promote hydration in young children and make drinking natural mineral water part of their daily lives.”
Dóra Dávid, Brand Manager at Szentkirályi Magyarország, explains:
constant innovation
In 2023, Szentkirályi launched a product for toddlers called Cseppség. The shape of the St. Killer Louis Chepseg bottle is optimized for your child’s small hands, making it easy and convenient to drink St. Killer Louis Mineral Water anytime, anywhere. Szentkirályi Magyarország is committed to continuous innovation and hopes to introduce exciting new products in 2024.
Andras Parco
marketing director
coca cola hbc
Majorolszag
Coca-Cola Hungary entered the baby water sector in 2022 with Baby Water Naturaqua Babavis.
“Naturaqua Babavis is a natural mineral water of Zaracentgroat extracted from a depth of 685 meters and filtered over 14,000 years. Dissolved mineral content is 627 mg/l. It can be given to children without boiling and can be used to prepare powdered milk and food without prior heat treatment.”
András Palko, marketing director of Coca-Cola HBC Magyarorszag, said:
needs and expectations
Marton Vecsey
senior brand manager
hell energy
“Along with sustainability considerations, we believe that reliability expectations will continue to grow in importance. It is therefore particularly important for manufacturers to assure potential customers that the products they offer contains nutrients that are useful for future generations and also contribute to a sustainable society “future”,
Marton Vecsey, Head of Soft Drinks Brand at HELL ENERGY Magyarország Kft:
For the SWISS Laboratory brand, providing consumers with delicious and high quality ingredients is a top priority. SWISS Laboratory Multivitamin Kids Non-Carbonated Soft Drink contains calcium and magnesium plus his 7 vitamins and is perfect for both children and adults.
Fruit puree is one of the most popular juices for children.
Baby and kids products are strong in the fruit juice category as well.
According to NIQ data, the children’s juice market grew stronger last year in value terms (+24.9%) compared to 2022 than the overall FJND market (+7.3%). This was mainly due to the significant fortification of fruit purees (+47.5%). However, the children’s fruit drinks (+15.1%) and juices & nectars (+23.6%) segments also grew.
Anna Kishazi
marketing manager
Sio Ekes
“The constant consolidation of the children’s juice market shows that this category is much more resilient to economic and environmental impacts than the market as a whole. My priority is to purchase the product.”
Anna Kisházi, Marketing Manager at Sió-Eckes Kft said:
Vilmos Balcony
group brand manager
Maspex Olympus
Maspex Olympos Kft.’s Kubu brand focuses on what kids drink. Some products have added vitamins, and all Kubu are made without preservatives or artificial colors, targeting consumers who practice a healthy lifestyle.
“We plan to add new products to the Kubu portfolio in 2024, primarily a limited number of in-out products.”
Group Brand Manager Vilmos Valkoni says: Kubu doesn’t just sell drinks, the Kubu TÍZÓRAI series is perfect for kids, with a wide selection of cereals.
“Thanks to the 100g packaging, it’s perfect for satisfying your hunger and perfect for breakfast, lunch, snacks and even snacks. The product is made only from natural fruit purees enriched with nutritious grains. I am.”
added the group’s brand manager.
Competition for consumers
There is intense competition in the market and it is clear that innovation has a positive impact on sales. As a result, many new flavors and formats have emerged in recent times, and alongside kids’ favorite fruits, exciting and exotic flavors are also coming to the forefront of the category. We also have new types of products, such as fruit puree with cereal as a snack substitute, and flavored water for children. The new SIÓ Vitatigris sub-brand has recently delivered double-digit sales growth. All SIÓ Vitatigris products are fortified with additional vitamins and contain no artificial colors or preservatives. In March 2024, the company launched SIÓ Vitatigris apple fruit puree with 100% fruit content. It is the only fruit puree in the brand’s range that contains only apples and no sugar, artificial colors, preservatives or vitamins.
What is important to parents is health, so that children like taste and brand attachment
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Tags: Coca-Cola HBC Magyarorsag, Ežeşsegtudatosag, Jermek Gümolzlebek, Gümörksupure, Hell Energy, Izesitetren Jermekwidzek, Maspex Olympus, NIQ, Sioekes, Swiss Institute, St. Killer Louis Magyarolsuag, Trade Magazine 2 024/4
