Yes, we know that Pilates has been around for a long time (since the 1920s, in fact) and continues to be a popular exercise. But there’s no denying that it’s currently undergoing a major resurgence. The newfound acceptance of Pilates among young women has a different flavor. Because it’s not just about embracing the exercise itself. It’s also about the subtle messages that working in this field conveys. Many young Pilates enthusiasts preach the virtues of Pilates not only for the results they see in their own bodies, but also for the philosophy they want to share with the world.
For them, being into Pilates is coded as being “feminine”, being supple and subtly strong, and being a well-rounded woman. This is part of a larger soft girl trend, an online movement in which primarily young women are embracing what are traditionally called feminine pursuits, such as prioritizing leisure over housework and pursuing career or status. is.
And if you’re a soft girl, you probably also do Pilates. In the collective consciousness online, this workout is popular among women who don’t mind pushing themselves to their limits and focuses on “softer” movements that can almost double as self-care. It has become a symbol of something. Of course, not all, but many are very thin).
On the internet, she calls herself the “Pink Pilates Princess” and exudes a girlish charm. For believers, it’s not a workout. It’s a lifestyle.
“Being a Pink Pilates Princess is about embracing your femininity while romantically living a healthy lifestyle,” says Ashley Noel, a 25-year-old wellness influencer. Glamour. “I love how it can feel so soft and so strong at the same time.”
Noel posts PPP lifestyle videos on her TikTok account, where aesthetics and accessories are considered as much as what a Pilates class actually entails. Her socks match Matte (pink, of course), and her skintight spandex is made to be admired as much as her sweats.
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The online popularity of this workout is reflected in real-world results. Reformer Pilates is the most searched fitness trend on TikTok, with 238,400 monthly searches for the term and related videos, according to a recent study by Australia-based Lifespan Fitness company. It turned out that it had been viewed 27.4 million times. In a press release, the company declared this to be the “hottest fitness trend” of 2023, even hotter than the so-called hot girl walk.
And people who work in the Pilates industry love Pilates.
“I think Pilates is really thriving right now, which is amazing to us,” says Amanda Lensak, studio manager in New York City’s West Village, home of the national chain Club Pilates. Glamour.
Once stigmatized as “girly” training and therefore considered less hardcore and less influential, Rensak observes that what was derogatory has suddenly become accepted as positive. ing. Now, she says, she’s seen clients flock to her studio who are drawn to her workouts because they’re considered feminine. One of her biggest recent milestones, she thinks, is that she’s brought women into her own studio. barbie The film comes after star Margot Robbie admitted Pilates helped her get in shape for her role.
