Yoga, Pilates and Barre currently dominate the boutique fitness market, but HIIT is predicted to take over by 2029
Those in the yoga, Pilates and barre businesses have good reason to celebrate it as a staple in boutique fitness, but a new report says high-intensity interval training (HIIT) could be a hugely lucrative opportunity in the near future. It is said that it is becoming
Demand for personalized fitness experiences, specialized training, and a sense of community will drive the boutique fitness industry to reach a global market value of $54.81 billion by 2029, up from $34.3 billion in 2023, according to Research and Markets. It is predicted that.
Now more than ever, fitness consumers are looking for curated, special experiences that allow them to escape the everyday, and they’ve found it at boutique fitness.
Kings of the Hill: Yoga, Pilates and Barre
Boutique fitness franchises cover many categories from cycling to weightlifting, but yoga, Pilates and barre are emerging as clear market leaders in 2024, according to Research and Markets.
YogaSix, the global yoga franchise under the Xponential Fitness brand, recently opened its 200th studio. A modern take on ancient practices, YogaSix creates an environment with mood lighting and upbeat music, offering heated and unheated classes to its members. Another of his leading franchises, CorePower Yoga, currently has over 200 locations.
Pilates continues to be all the rage around the world. Xponential Fitness is a leader in this space with 1,000 club Pilates studios and that number continues to grow, but competition is increasing. JetSet Pilates, a Miami-based brand, is rapidly expanding across the United States and internationally. F45 Training also embraces the Pilates trend, starting Vaura Pilates on New York City’s Upper East Side and plans to open more studios soon.
When it comes to barre, it’s a ballet-inspired strength-based workout that promises toned results and has created a cult following around the world. Barre3, a boutique fitness franchisor that has been in the Pilates game for 15 years, recently acquired Midwestern Barre brand, The Barre Code, expanding its global footprint to his 185 studios.
HIIT example
Yoga, Pilates, and Barre may currently hold the highest share of the boutique fitness market, but market reports tout HIIT to be the fastest growing boutique fitness modality over the next five years. This is because his HIIT appeals to time-conscious fitness consumers who want results in a minimal amount of time.
“HIIT appeals to time-sensitive individuals seeking maximum fitness gains in minimal time and is ideal for boutique environments that prioritize quality over quantity,” the report comments. .
Top boutique fitness players are already placing their bets and preparing for a surge in HIIT. Bally’s, synonymous with high-intensity interval training, is aiming for significant growth by 2030. This includes plans to expand into smaller and non-coastal cities in the U.S., where boutique fitness hasn’t always been popular.
“Based on the white space evidence that is currently in the market, we could reach 200 stores in the U.S. in the next five years or so,” Barry CEO Joey Gonzalez told ATN last summer.
Bally’s is also actively working on international expansion. The boutique fitness brand has announced the addition of studios in Israel, Bahrain, Barcelona and Egypt. He is also exploring new territories in the Middle East, including the UAE, where he operates his three studios in Qatar, Kuwait and Lebanon.
Common attractions of boutique fitness
The report suggests that boutique fitness, regardless of format, is generally well positioned for growth. Factors include growing concerns about obesity and chronic disease, and a “growing desire” for personalized and special fitness experiences, both of which are driving consumers to invest in boutique fitness memberships.
Influencer culture and social media have also played a key role in interest in boutiques in general, with TikTok users sharing transformational “before and after” videos of toned results from Pilates and barre workouts, We also discuss ways to reduce stress and improve posture. Benefits of their yoga practice.
The growing interest in professional fitness experiences can be traced back to another reason. For beginners or those returning to a fitness routine they abandoned years ago, the gym can seem an intimidating environment with few opportunities for connection, unfamiliar machines, and little guidance.
In contrast, boutique fitness classes offer structure and reliability with set times, a focus on a specific modality, and an instructor guiding you throughout the experience. Boutique fitness studios tend to be considerate of the different fitness and ability levels of their class participants, providing an inclusive atmosphere. For example, Solid Core, a popular Pilates-inspired brand, recently debuted its Starter His class, which aims to teach beginners the ropes.
Many boutique fitness studios also strive to offer more than calorie-burning workouts. They promote the community by chatting with new members before class, encouraging conversation between frequent attendees and first-time attendees, and hosting special events.
