Herbalife India has experienced steady growth since 2009. With an initial focus on weight management, it has diversified its product portfolio with 48 products including fitness and performance, daily nutrition and overall wellness. In the first quarter of 2024 (ended March 31), Herbalife’s net sales in India reached $203.5 million, up 13.9% compared to the same period in 2023. Herbalife India is the company’s No. 1 market globally out of the 95 countries in which it operates.
Ajay Khanna, MD, Herbalife India, said, “As Herbalife is on the cusp of its next phase of growth in India, we are delighted to launch the Vritilife Outer Nutrition Range. This strategic expansion not only diversifies our product portfolio but also showcases our commitment to providing quality skin care solutions. As a responsible health and wellness company, we are confident that our skin care products will effectively cater to the outer nutrition needs of Indians. These products embody our philosophy of blending ancient Indian beauty rituals with advanced scientifically backed formulations.”
The beauty industry in India is rapidly evolving, with Ayurveda experiencing significant growth. According to a recent study by Verified Market Research (VMR), the Ayurvedic beauty market is booming and is currently worth $8-9 billion. Moreover, Ayurveda’s share of the current $646 billion global beauty and personal care market is expected to reach $21.1 billion by 2028. Recognizing the consumer shift towards natural, Vritilife Outer Nutrition Range is capitalizing on the growing demand by offering luxurious and effective products that harness the power of ancient herbs for modern skincare needs.
Ajay Khanna further added, “At Herbalife, we support local communities and respect local sentiments and culture in all our endeavors. The Vritilife Outer Nutrition range is proudly Made in India, scientifically formulated and clinically evaluated for different skin types*. We understand and respect the diverse beauty traditions of the country and our products reflect that respect.”
