Garima Johar Has been updated: June 3, 2024
Did you know that according to FSSAI, a new food category, Ayurvedic Aahara, will soon be launched to promote health and overall well-being? With the demand for Ayurvedic products on the rise, licensing and logistics will soon be sorted to meet the demand. Read on to know more about Ayurvedic Aahara.
Ayurveda, an ancient Indian system of medicine, is a traditional and effective way to lead a healthier and more wholesome life. Ayurveda’s holistic approach has sparked interest among Indians and people across the world to learn more about its secrets to health. Its growing popularity has led to the launch of Ayurveda Ahara, a separate organization dedicated to food.
According to the Food Safety and Standards Authority of India (FSSAI), guidelines and licenses for Ayurvedic Aharas are expected to be released. It also reports that foods that fall under the Ayurvedic Ahara category do not contain any medicines or medicinal ingredients and are simply meant to enhance health and wellness. To know more about Ayurvedic Aharas, read on.
Ayurvedic Aharas are a special category of food that are formulated as per traditional Ayurvedic principles. Reports say that Ayurvedic Aharas include five categories based on around 800 Ayurvedic recipes. Recent reports also state that FSSAI and the Ministry of AYUSH are drafting licensing and logistics norms for companies, startups and organisations manufacturing and supplying Ayurvedic food products and guidelines for the same are expected to be released soon.
What are the new regulations?
Recent reports suggest that the demand for Ayurvedic food is on the rise globally. The present generation is aware of healthy eating habits, the benefits of Ayurveda and the health benefits of consuming food made from traditional Indian recipes. With recipes and preparations being so varied and spread across the country, a spokesperson for the Ministry of Ayurveda reportedly laid emphasis on the need for avenues of branding.
He further reportedly explained that though people are aware of the benefits of Ayurveda, somehow it is still restricted to medicinal purposes. Concepts like ‘Patya’, which focuses on the importance of disciplined living, healthy eating habits and the value of home-cooked meals, and ‘Apatya’, which talks about the dangers of improper eating schedules, sleep-wake cycles and insufficient exercise, are still unknown to the common man.
Therefore, the only way to spread the word is commercially. According to reports, one of the branding vehicles that FSSAI has roped in is the Ayurvedic Aahara. To streamline all businesses practising on Ayurvedic recipes, the guidelines ask them to follow the recipes and instructions outlined in Schedule A. Hence, any food organisation can get an approved license from FSSAI to manufacture and proceed with selling food items mentioned in the recipes in Schedule A.
And unlike Ayurveda, which is currently used as a cure for illnesses, Ayurvedic Aharas work as supplements that can be incorporated into your lifestyle to help you live a healthier life and get the most nutritional benefits.
