The organization has announced a seven-part “Capture the Convo” series directed by actress and former executive producer Nia Hsu. dance mom on Thursday.
In Capture the Convo, Sue’s directorial debut, Sue and her friends share personal experiences and advice on how to have necessary and difficult conversations about mental health.
Participating entertainers include Grammy-nominated artist and songwriter Gail, skateboarder Brooklyn Cooley, singer Kenzie Ziegler, and more.
The series aired its first episode today and will release additional videos weekly on YouTube, Instagram and TikTok through May, which is Mental Health Awareness Month. Notably, each song includes a song called “Lose Me Too,” which was produced pro bono by musician and mental health advocate Rosie.
Seize the Awkward is a campaign by the American Foundation for Suicide Prevention and the JED Foundation in partnership with the Ad Council that aims to encourage young people to check in on each other and spark supportive conversations. Masu.
Heidi Arthur, chief campaign development officer at the Ad Council. MM+M, PRWeek’s sister media, Haymarket Media The series is intended to be educational and relatable to help young and Gen Z viewers model their own behaviors appropriately.
“Our hope is [Capture the Convo] “This is a nice extension of the efforts that are already out there and promotes the importance of checking in with each other,” she said. “I hope that watching this film between real friends who care deeply about each other will give them more context on what to say and do.”
Arthur said the involvement of Sue and her many friends will further support the campaign’s mission by leveraging their respective social media followers with this content.
Capture the Convo is not only the latest installment of Seize the Awkward, but also represents the Ad Council’s behavioral health PSA.
It recently developed a commercial featuring ESPN personality Stephen A. Smith and Sesame Street’s Elmo.
As part of Mental Health Awareness Month, the Ad Council will be launching a second PSA featuring Elmo in the coming weeks.
Arthur will focus on destigmatizing mental health and promoting conversations, especially as younger generations seem to be more open and willing to talk about how they’re feeling and what they’re going through. He said this was encouraging.
Incorporating familiar voices like Sue and Gail highlights the fact that even celebrities deal with similar challenges in their daily lives and take steps to find solace when they’re feeling overwhelmed. Yes, she added.
“At the moment, when we are willing and open and need to talk about it, [mental health]”If you can provide more concrete ways to talk to your friends based on expert opinion, it will only spark more conversations and lead to more positive outcomes,” she said.
988 Suicide and Crisis Lifeline is a hotline for individuals in crisis or for those who want to help someone. To speak to a trained listener, call 988. 988lifeline.org Click here to learn more about our crisis chat service or to learn more.
This article first appeared on mmm-online.com.
