The launch of FS8 follows a surge in global demand for Pilates, strength training and holistic wellness.
Unique though it may be, the combination of Pilates, yoga and tone is becoming a more popular training method around the world.
FS8, the science-backed fitness brand owned by F45 Training, opens a flagship store in Austin, Texas, and announces additional studio openings in the U.S. and a master franchise agreement to bring the brand to South Korea and Europe. .England
The FS8 workout includes a 50-minute circuit-based session that combines Pilates, tone, and yoga exercises. The brand features low-impact, high-energy workouts, and the workouts are suitable for all fitness levels, and he says no two workouts are the same.
Tom Dowd, CEO of F45 Training, said: “This is an exciting next step for us as we provide a best-in-class option to expand our services in the franchise community.” It’s a cutting-edge Pilates workout, and our members rave about it.”
In South Korea, the agreement signed with Embrace will see the opening of multiple FS8 studios across the country, starting with the flagship store in Seongsu.
Jamie Kim, CEO of F45 & FS8 Korea, said, “We are focused on holistic health and believe that FS8’s expansion into Korea will change the perception of what it means to work out.” Ta. “Together, we aim to revolutionize the fragmented Korean Pilates and yoga market and provide an opportunity to take the entire fitness industry to new heights.”
FS8’s European expansion will be supported by Club Sports Group, large franchisor of F45 Studios. Club Sport Group plans to aim to establish his FS8 in several major cities after the initial launch in London’s Oxford Circus.
“We are thrilled to be introducing the FS8 brand and our full-body training approach in the UK and abroad,” said Travis Frenzel, CEO of Club Sports Group. “Since opening in Oxford Circus, London, our classes have consistently reached capacity, further proof that our scientific exercise approach resonates with consumers of all fitness levels. It proves it.”
In addition to the Austin flagship, domestic FS8 studios have opened in Weston Lakes, Florida, Royal Oak, Michigan, and Foxboro and Dedham, Massachusetts. Additional expansions are planned soon.
This isn’t the first time F45 has tapped into the Pilates trend. The brand also recently launched Vaula Pilates, a full-body athletic conditioning class aimed at reformers.
The launch of F45’s new brand comes as holistic wellness is on the rise around the world, prompting fitness companies to expand their offerings. Xponential Fitness recently acquired Lindora, a metabolic health chain that provides access to GLP-1 weight loss drugs. Personal training app Volt has acquired Zama Health to add mental health services to its platform.
