Consumers are showing strong interest in skin health products even in the absence of symptoms, highlighting the recognition that skin health is an important aspect of self-care.
FMCG Gurus insights reveal that 55% of global consumers are actively searching for food and beverage products to improve their skin health. Healthy skin acts as an indicator of overall health and can increase self-esteem and confidence.
Consumers are looking for products that not only make them look good on the outside, but also foster a sense of inner well-being. This is especially true in the area of skin health, where the confidence that healthy skin fosters is closely intertwined with an individual’s overall sense of well-being.
For example, market research from FMCG Gurus revealed that 68% of global consumers recognise the link between their skin health and their overall health.
Food and drink products that improve skin health have mass appeal
The correlation between inner well-being and skin health presents an opportunity in the skin care field, resulting in the development of wellness-focused products and supplements aimed at improving skin health.
This change has led to the incorporation of ingredients such as adaptogens and probiotics into skin care products, which are highly praised for their various benefits. These products are strategically positioned as key elements of a holistic approach to personal well-being, bridging the gap between health and skin care.
Hydration plays an important role in maintaining healthy skin
Consumers understand the relationship between skin health and proper hydration. For example, FMCG Gurus’ insights found that 39% of global consumers prefer claims that “actively improve skin health” in the bottled water category.
When your skin is well hydrated, it is more resilient to environmental stressors such as pollution and UV radiation. Well-hydrated skin prevents dryness, increases elasticity, and reduces the formation of fine lines and wrinkles.
Furthermore, it is believed that well-hydrated skin is more responsive to the absorption of skin care products, thereby optimizing their effectiveness.
Digestive and skin health are top consumer concerns
Consumers have expressed that digestive health is their primary focus. For example, FMCG Gurus’ market research highlights that 18% of global respondents say digestive health is their top health concern.
Stomach issues can have a big impact on comfort and can also affect other aspects such as mood, immunity, and weight management. This highlights the importance of dietary and lifestyle choices aimed at supporting optimal digestive function.
Additionally, gut health is closely linked to skin health, and while an unhealthy microbiome can worsen skin issues like acne and eczema, a healthy gut can lead to clearer skin. You can contribute to the
More than half of global consumers say they suffer from dry skin
Dry skin is a common problem, especially during the cold season. According to FMCG Gurus’ consumer insights, 52% of global consumers say they suffer from dry skin. To solve these problems, it is important to focus on hydration and moisturizing.
Maintaining proper hydration by drinking enough water and choosing individual products to keep your face and body hydrated is essential. It is very important not to highlight the effects of habits such as smoking and excessive alcohol consumption, as they can dehydrate and damage the skin.
It is important to prioritize the use of mild products that preserve the skin’s natural oils. Recognizing the individual needs of different skin types is essential when addressing skin health.
