- Else Nutrition (TSX:BABY) announces first rollout of infant formula in Australia and New Zealand.
- With this launch, the company plans to expand its entire product line across the over USD 50 billion Asia Pacific baby, infant and toddler food market.
- Else Nutrition develops plant-based food and nutritional products for infants, toddlers, children and adults.
- Else Nutrition stock has returned 65.66% year over year and 59.29% over the past 5 years.
Else Nutrition (TSX:BABY) announces first rollout of infant formula in Australia and New Zealand and plans to expand its entire product line across the more than US$50 billion Asia Pacific infant, infant and toddler food market Get ready. .
Infant formula for children aged 6 to 12 months and Else’s infant drink for children aged 12 to 36 months are currently available on Amazon Australia, with plans to hit brick-and-mortar shelves. It will be available to other online retailers in the near future.
meet global unmet needs
Standard infant formula tends to be highly processed and can cause digestive complications for certain children. This includes dairy products, which are known to contain major allergens, antibiotics, and hormones, and account for approximately 95 percent of the global market.
Additionally, soy protein products, which make up about 5 percent of the market, can cause similar side effects due to over-processing, high levels of phytoestrogens, and genetically modified crops.
In contrast, Else’s new infant formula is comprised primarily of almond, buckwheat, and tapioca and is modeled after the gold standard of human milk nutrition, which includes amino acid, fatty acid, and macronutrient ratio standards to support human growth. and provides essential nutrients for growth. Children transition to solid foods.
This formula is also parent-friendly, requiring no chemical treatments, keeping proteins intact, and free from antibiotics, hormones, pesticides, GMOs, and heavy metals, making it compatible with dairy and soy-based products. It eliminates this concern by being up to 65% more carbon efficient.
Management insights
“We are very proud to officially launch our infant formula and toddler drinks in Australia. This serves as a beachhead from which we plan to expand our innovative product range globally. Hamtal Yitzhak, co-founder and CEO of Else Nutrition, said in a statement.
“We selected Australia after a thorough assessment of the regulatory framework and its compliance. Australia is widely known for its rigorous health and other regulatory standards. Asia-Pacific represents a very large addressable market. and desire safe, high-quality Western products, especially in the children’s health and nutrition category. Our strategic focus is to establish partnerships in this region to support our expansion efforts. There is something to do.”
“We are pleased to be working with Amazon in Australia and look forward to expanding our footprint through additional retail and online distribution channels, as we have demonstrated in North America. Revolutionizing infant and toddler nutrition by offering products that meet the needs of families seeking clean-label alternatives that are free of , whole plant, and minimally processed ingredients. Yitzhak said:
About other nutrients
Else Nutrition Holdings develops plant-based food and nutritional products for infants, toddlers, children and adults.
Else Nutrition stock (TSX:BABY) was last traded at CA$0.285 per share. The company’s stock price has increased 65.66% year-on-year and 59.29% over the past 5 years.
Join the discussion: Find out what other investors are saying about the company’s infant formula and Australian launch on the Else Nutrition Bullboard, and check out Stockhouse’s stock forums and message boards.
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