VANCOUVER, British Columbia, May 30, 2024 (GLOBE NEWSWIRE) — Els Nutrition Holdings Co., Ltd.baby) (Baby F) (0YL.F) (“other than that” or “company”), is honored to have received the prestigious Mom’s Choice Award® (MCA) for its latest innovation, Plant-Based Ready-to-Drink Kids Shake (Vanilla). The product was rigorously evaluated by a panel of MCA evaluators using a proprietary methodology in which the product was scored based on a variety of factors, including production quality, design, educational value, entertainment value, originality, appeal and cost.
“Our goal is to introduce best-in-class products and services to families and educators,” explains Dawn Matheson, executive director of the Mom’s Choice Awards. “We’re passionate about helping families thrive emotionally, physically and mentally, and parents and educators know that products and services that receive our endorsement are of high quality and provide great value. The MCA ratings program is designed to incorporate the expertise of scientists, physicians and other experts, but we also engage parents, children, educators and caregivers because they are the experts on what’s best for their families.”
“We are thrilled to receive the Mom’s Choice Award ‘Excellence Award,'” commented Hamutal Yitzhak, CEO and co-founder of Else Nutrition. “This selection by MCA is a great honor and further validation of the quality and great taste of our products. Additionally, this award reflects the broad consumer and retailer support we experience and is a strong indicator of future success. We sincerely appreciate the great work MCA does to connect consumers, educators and caregivers with the best products and services for families.”
To be eligible for an award, each applicant must submit five identical samples for testing. Submissions are matched with evaluators in the MCA database. Evaluators follow a strict code of ethics to not only ensure objectivity but also to ensure that ratings are not influenced by manufacturers. The five ratings are then submitted to the MCA Executive Committee for final review and approval.
To learn more about Else Nutrition’s products and innovative approach to early childhood nutrition, visit www.elsenutrition.com .
About Else Nutrition Holdings Inc.
Else Nutrition Holdings Inc. (TSX: BABY, OTCQX: BABYF, FSE: 0YL) is an international expansion stage food and nutrition company focused on developing innovative, clean, plant-based food and nutrition products for infants, toddlers, children and adults. The company’s innovative plant-based and soy-free formulas are clean alternatives to dairy-based formulas. Since launching its complete plant-based nutritional formulas for toddlers made with whole foods, almonds, buckwheat and tapioca, the brand has received thousands of strong parent testimonials and reviews, gained support from retailers nationwide and achieved rapid sales growth.
Awards and Recognition:
- Winner of the “2017 Best Health & Diet Solution” award at the Global Food Innovation Summit in Milan
- Ranked #1 in Amazon’s new baby and toddler formula bestseller category in fall 2020
- “Best Dairy Alternative” Award, World Plant-Based Expo 2021
- Selected as a Nexty Award Finalist in the Plant-Based Lifestyle Category at Expo West 2022
- In September 2022, Else Super Cereal was the #1 best-selling baby cereal among all brands on Amazon.
about of Mama’s choice Awards®
The Mom’s Choice Awards® (MCA) recognizes products and services created for kids, families and educators. The program is recognized globally for establishing the standard of excellence in family-friendly media, products and services. The organization is based in the United States and has judged thousands of entries from over 55 countries.
Across the world, parents, educators, retailers and media professionals look to MCA’s Maternal and Child Awards Seal of Excellence when selecting quality products and services for children and families.
For more information about the Mom’s Choice Awards, please visit: www.MomsChoiceAwards.com.
Investor Relations Contact:
Alexandra Schild
Crescendo Communications LLC
Office: (212) 671-1020 Extension: 305
Email: BABY@crescendo-ir.com
TSX
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Caution Regarding Forward-Looking Statements
This press release contains statements that may constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are generally identified by words such as “will” or similar expressions. Forward-looking statements in this press release include statements regarding the expected filing dates of the Company’s financial disclosure documents. Such forward-looking statements reflect management’s current estimates, beliefs, and assumptions based on its perception of current conditions and expected future developments, as well as other factors that management believes appropriate in the circumstances. There can be no assurance that the foregoing will prove to be correct. The forward-looking statements made in this press release assume, among other things, that there will be no disruptions or supply chain failures as a result of COVID-19, and that the manufacturing, brokerage, and supply logistics agreements with the Company will not be terminated. Actual results may differ from the estimates, beliefs, and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on forward-looking statements, which reflect management’s expectations only as of the date of this press release. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
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