July 15, 2024 Auckland, New Zealand
– Elizabeth Arden introduces groundbreaking new additions to the PREVAGE® range: PREVAGE® Multi Restorative Soft Cream and PREVAGE® 3-in-1 Reset Serum. Ushering in a new era of preventative skin care, these innovations embody the essence of luxury, efficacy and innovation, delivering age-defying cosmetic skin interventions at fingertips for those seeking rapid improvements in skin texture and elasticity.
Prevage® Multi Restorative Soft Cream
Created with the latest advancements in skincare science, PREVAGE® Multi-Restorative Soft Cream is a breakthrough formula that strengthens the skin’s dermal matrix and supports the entire collagen production cycle, boosting and maintaining healthy collagen for visibly plumping, firming and lifting in just seven days.* With three skin-supporting ingredients — Rice Peptides, Carnosine and Idebenone — this lightweight yet intensely hydrating cream blends seamlessly into skin to visibly revitalize and replenish moisture the moment you apply it.
Prevage® 3-in-1 Reset Serum
PREVAGE® 3-in-1 Reset Serum is a breakthrough anti-aging technology with triple-action anti-aging power. Clinically proven to repair five major types of wrinkles, re-densify skin-tightening collagen, and regenerate skin’s barrier function. This lightweight serum harnesses the power of Argyrine Peptides to relax facial muscles, providing Botox-like results without the invasive procedure.
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The biomimetic peptide Carnosine works together to protect skin against oxidative stress, preventing damage caused by free radicals, while this serum’s third specialty ingredient, Idebenone, supports skin by preventing 99% of collagen damage. Together, these ingredients condition, protect, and reverse signs of aging, rejuvenating skin for a more youthful, vibrant complexion.
“We are excited to introduce PREVAGE® Multi-Restorative Soft Cream and PREVAGE® 3-in-1 Reset Serum to the Elizabeth Arden PREVAGE® series, a powerful duo that will raise the bar in dermocosmetics skin care,” said Dr. Carmen Coulter Elizabeth Arden ANZ Head of Marketing“Idebenone is the key ingredient used in our new PREVAGE® lineup and plays a key role in the results we’re able to achieve. It’s a true game changer, preventing 99% of collagen damage. Our latest innovation joins the PREVAGE® Series, a unique, advanced collection of products focused on protection and prevention with your future self in mind.”
PREVAGE® Multi Restorative Soft Cream is available for $279 for 50ml, and PREVAGE® 3-in-1 Reset Serum is available for $199 for 30ml. Both will be available at Elizabeth Arden counters nationwide from July 15. Find your nearest stockist here.
For more information on the launch, contact your local counter or visit Elizabeth Arden on Facebook, @elizabethardenanz on Instagram and TikTok.
*Based on self-assessment results from a 4-week consumer study of 61 women
About Elizabeth Arden
Legendary innovator and tireless entrepreneur Elizabeth Arden built American beauty a century ago. Born Florence Nightingale Graham, she traveled from rural Canada to New York City, where she opened the first Red Door Salon on Fifth Avenue in 1910.
Elizabeth Arden’s fundamental belief was that beauty should not be merely a cosmetic veneer, but an enlightened collaboration between science and nature. She lived by the belief that “it is the birthright of every woman to be beautiful.”
Arden developed skin care products that would benefit the skin, rather than hide it. Not only did she promote the concept of total beauty, which included careful skin care, nutrition and fitness, but she also persistently sought to incorporate a scientific approach to skin care formulations and sensible living.
Arden never compromised on her vision to create the best new products, packaging and services that women not only needed but wanted. Every product was inspired by Arden’s vision, from her cult-favorite Eight Hour Cream to her legendary Blue Grass fragrance and bold red lipstick to match the uniforms of women who served in the military during World War II.
Elizabeth Arden’s list of beauty innovations is long. She was the first to introduce eye makeup to American women and pioneered the invention of the “Makeover.” With the launch of Ardena Skin Tonic, the company became the first to incorporate its founder’s name into its product names. Ms. Arden developed the first travel-sized beauty products and was the first in the cosmetics industry to train and deploy a team of traveling demonstrators and salespeople.
By the 1930s, Ms. Arden had opened Red Door salons in most of the world’s fashion capitals, and she proudly acknowledged her achievement by declaring that only three American brands were known in every corner of the globe: Singer sewing machines, Coca-Cola, and Elizabeth Arden.
Through it all, Arden created both an empire and a new industry, and her entrepreneurial spirit and commitment to innovation, quality and excellence remain the soul of the company today.
For more information about Elizabeth Arden, please visit https://corporate.elizabetharden.com/.
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