Despite its role in virtually every field Recommendation Vitamin C serums may still be one of the most misunderstood product types in skincare routines. Most people don’t doubt their efficacy. A stronger, more stable formulation is essential for overall complexion-evening benefits. But it can be difficult to master. As such, Vitamin C is often ignored and replaced with less effective alternatives. But with the launch of their new C-Luma Hydrabright Serum, Drunk Elephant is turning Vitamin C on its head, combining innovative active ingredients into one ultra-easy-to-use product. Perfect for those just dipping their toes into the world of active ingredients. For those with sensitive skin, with fall just around the corner, now is the ideal time to start addressing the appearance of dark spots, blemishes, and uneven skin tone caused by the sun.
C-Luma is essentially made up of three main ingredients: It contains 10% Vitamin C, of course, but also moisturizers like sodium hyaluronate, squalane, and marula oil, plus three antioxidant-rich brightening ingredients, which work together to deliver moisture directly to the skin that targets pigmentation, calms the complexion, and reduces the appearance of wrinkles.
For a vitamin C serum to be truly effective, it needs to be between 8-20%, but most on the market are around 15%. By introducing a lower concentration within the studied range of effectiveness, Drunk Elephant’s latest serum is suitable for those with sensitive or reactive skin. In fact, it’s safe to use twice a day. In a clinical study conducted by the brand, the serum caused an immediate and noticeable increase in moisture levels in all participants, with 93% reporting overall brighter skin in 12 weeks. Brand founder Tiffany Masterson describes the formula as “a great choice for vitamin C newbies or those who are a bit hesitant about vitamin C. It’s a nourishing, hydrating formula that also helps reduce dark spots.”
Consider building on your existing routine or swapping in a new MVP to close out the summer season — either way, brighter days await.
