Dove works with the community to speak out in unison to protect girls’ self-esteem from the pressures of anti-aging skincare

Dove, along with its expert partners, is offering tips to parents and carers on how to protect #TheFaceof10.

London, February 28, 2024 /PRNewswire/ — More than ever, young women are exposed to more adult skin care content, creating societal pressure to adopt unnecessary anti-aging skin care regimens before they reach adulthood.

To view the new multimedia release, click below:
https://www.multivu.com/players/uk/9254251-dove-protect-girls-self-esteem-anti-ageing-pressures/

Anti-aging skin care fads aimed at adults can create early insecurity in young girls about their appearance, negatively impacting their self-esteem now and into the future. Nearly one in two girls aged 10-17 expect to become more concerned about their appearance as they get older, and one in three expect to undergo cosmetic or plastic surgery to change their appearance as they get older.

“When young girls feel pressured to use skin care products that contain highly active anti-ageing ingredients, this can damage their body confidence and self-esteem in the long term, not to mention the health of their skin. Today, girls are bombarded with adult skin care content online and pressure to look a certain way at a very young age, adding products designed for adults to their wish lists and skin care routines without understanding the possible consequences to their physical and mental health. All of this contributes to a harmful culture of unrealistic beauty standards and pressures.” The doctor explains Philippa Diedrichsin Psychology, professor and leading expert on body image.

Dove believes a 10-year-old’s face should be a canvas for fun and lightheartedness, not anti-ageing products. Social pressures have young women singing the praises of the latest anti-aging skin care trends, and without guidance on the appropriate age for young skin, young women will continue to misuse and sing the praises of adult anti-aging products long before they reach adulthood.

“When does a 10-year-old start worrying about wrinkles and aging? It’s time to highlight the absurdity of this and speak out to protect self-esteem.” Firdaus El Khonsari, global vice president of Dove, said:“At Dove, we believe beauty should be a source of happiness, not anxiety. For 20 years we have worked to boost the confidence and self-esteem of millions of girls. Today, our girls are taking on the fight against ageing before they even begin to grow and they need our support more than ever.”

Alongside Dr. Dove Philippa DiedrichsResearch Psychologist at the Centre for Appearance Studies, University of London West of England Body image expert and board-certified dermatologist, Dr.Marisa Garshick created: Anti-Aging Talk for Generation A Free resources on how to talk to young people about anti-aging and beauty concerns.

“Generation A Anti-Aging Talks” will be pinned on Dove’s TikTok channel for all parents and guardians.. Check it out here.

Dove aims to highlight the absurdity of this issue and raise awareness through eye-catching creative content featuring striking decorated faces representing #TheFaceofTen alongside some of TikTok’s leading voices – including academic experts, dermatologists, creators and body confidence activists – and argue that people should cover their faces with more glitter, stickers and face paint rather than retinol and inappropriate anti-ageing skincare ingredients and products.

Let’s celebrate 10-year-olds together and allow them to enjoy life without the pressures of adult beauty worries. Together, we can protect girls’ self-esteem from adult beauty worries. Let’s change beauty..

Dove Research

The online survey was conducted in November by Edelman DXI (Data x Intelligence), a global multidisciplinary research, analytics and data consulting firm. December 2023The 25-minute survey was conducted in 20 countries. Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy,Saudi Arabia, Mexico, Netherlands, Philippines, South Africa, Sweden,Türkiye, united states of americaand the UK.

The researchers spoke to more than 33,000 respondents, including 19,306 people aged 18-64 (14,673 women and 3,776 men*) and 14,292 people aged 10-17 (9,475 girls and 4,753 boys*).

Fifteen experts, ranging from academic experts to body image consultants and activists in the field, were consulted on the research questions and findings to ensure the survey was representative of various subgroups, including larger-sized people, people with disabilities, people with mental illnesses, LGBTQ+ people and people of colour.

All interviews were conducted in local languages ​​and dialects, only questions appropriate to each market were asked, and survey methodology was consistent with the level of online penetration in the country to avoid sampling bias.

*Note: Respondents of other gender identities and non-binary genders were surveyed but are not reported due to limited sample sizes.

About Dove

Founded in the US in 1957, Dove launched its beauty bar with a patented formula of one part mild cleanser and one part moisturising cream. Dove’s heritage is rooted in care, and by proof, not promises, Dove has grown from a beauty bar to one of the world’s most loved beauty brands.

Real women have always been our inspiration and since its inception, Dove has been committed to providing superior care for all and representing true beauty in its advertising, communications and campaigns. At Dove, we believe beauty is for everyone and our mission is to make positive experiences around beauty universally accessible to all.

For 65 years, Dove has been committed to expanding narrow definitions of beauty in its work, including through the Dove Real Beauty Pledge and initiatives such as:

1. We portray women’s real lives honestly, diversely and respectfully – featuring women of all ages, body types, ethnicities, hair colors, types and styles.
2. They represent individuals without any digital distortion, and all images have been approved by the women featured.
3. Help young people develop body confidence and self-esteem through the Dove Self-Esteem Project, the world’s largest provider of self-esteem education, with a goal of reaching 250 million young people by 2030.

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Logo – https://mma.prnewswire.com/media/2348707/Dove_Logo.jpg

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