Chandrika, An iconic soap brand with 80 years of history in Ayurveda, From Wipro Consumer Care and Lightingannounced its relaunch in Tamil Nadu with a unique proposition. “Double Ayurveda for double benefits.” Redesigned for the Tamil Nadu market, the product promises the dual benefits of enhanced skin protection and a radiant glow.
To address the top skin protection concerns of consumers in Tamil Nadu, Chandrika has strengthened its formulation. Neem and coconut oil With rich qualities 7 Ayurvedic HerbsThis new soap blend aims to meet the unique needs of consumers by offering the dual benefits of enhanced protection and radiant, glowing skin.
Chandrika’s latest TVC vividly depicts the essence of Double Ayurveda. Set on a dynamic film set, the commercial highlights the synergistic effect of Chandrika’s Ayurvedic ingredients Neem and Coconut Oil. The TVC features the brand ambassador. Keerthy Sureshshowcases Chandrika’s new soap protecting the skin and giving it a radiant glow. Despite the challenging conditions on set, she remains radiant and beautiful in every scene. The TVC elegantly showcases how, just like the soap, users can be confident and assured that their skin will remain protected and glowing, reflecting its versatility and natural beauty.
S Prasanna Rai, Chief Marketing Officer, Wipro Consumer Care & LightingExpressing his enthusiasm about the re-launch, he said, “We are delighted to launch the revamped Chandrika soap in Tamil Nadu, specially tailored for this region. Protecting skin is a top priority for our consumers, which prompted us to innovate with the ‘Double Ayurvedic’ pack. This new formulation offers a dual benefit of protection and glowing, and is perfectly in line with Chandrika’s time-honoured Ayurvedic principles.”
He further added that this announcement underscores the company’s commitment to understanding and meeting its customers’ preferences and needs and to exceed their expectations.
