Consumers are spending disposable income on health and wellness products, a $350 billion industry. There’s a huge opportunity for dairy. Paul Zimniski, Executive Vice President of Global Innovation Partnerships at DMI, discusses four strategic areas, business development partnerships, challenges and future trends. Dairy Stream host Joanna Guza joins Paul to delve deeper into the topic.
- Four strategic areas for expanding domestic sales
- Increased sales
- More commercialized science
- Increased outside investment
- A better trained workforce
- How the dairy industry can tap into new growth areas
- Popular Health and Wellness Categories
- Timeline
- Cooperation between the Checkoff and the Dairy Research Center
- assignment
- Future Trends
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Special thanks to Wisconsin Dairy Farmers for sponsoring this episode.
About our guest: Paul Zimniski, Executive Vice President of Global Innovation Partnerships at DMI
- A senior brand marketing, innovation and general management executive with over 25 years of consumer packaged goods marketing, innovation and finance experience across a wide range of industries. He has led brand management and innovation for well-known brands such as Kraft Natural Cheese, Velveeta, Tombstone, DiGiorno, Rust-Oleum and First Alert. He has led brands with revenues ranging from $100M to over $1B, as well as launched new product platforms worth over $500M. Prior to joining Dairy Management, he held senior roles at companies such as Kraft Foods, Jarden Corporation, Rust-Oleum and Oil-Dri Corporation. He has been with DMI for 8 years. In his current role, he serves as Group EVP for DMI’s innovation priorities, which include national growth platforms, business development and channel partnership efforts with key companies such as Domino’s, McDonald’s, Taco Bell, General Mills, Raising Cane’s and Amazon. and DMI’s health and wellness research and product science and technology teams and their initiatives.
This podcast is co-produced by the Dairy Business Association and Edge Dairy Farmer Cooperative, sister organizations fighting for effective dairy policy in Wisconsin and Washington, D.C. To become a sponsor and share your ideas and feedback, email podcast@dairyforward.com.
