“Right now, Western audiences are focusing on prevention more than ever. Ayurveda focuses on the root cause, not just treating the symptoms. [which is why] We’re seeing the world start to embrace this powerful habit,” says Michelle Ranavat, founder of skincare and hair line Ranavat.
“Ayurvedic lines tend to focus more on nature, and this is consistent with the quest for clean beauty,” says the founder of Subtle Energy, which is available worldwide at luxury spas in hotels such as the Mandarin Oriental. Farida Irani adds:
Traditionally, Ayurvedic treatments are tailored to a specific person depending on their individual constitution and constitution. dosha. As a result, many skin care brands develop formulas around these types, which is not only confusing for beginners but also alienating to audiences unfamiliar with Ayurvedic principles.
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But these new brands are bringing the latest in Ayurvedic skin care by taking tried-and-true traditional ingredients and repackaging them into easy-to-use formulas using cutting-edge skin care advances and technology. I’m giving. Modern branding and fun marketing on social media have made them even more appealing and accessible.
“After giving birth to my two sons, I experienced significant postpartum hair loss and dull skin. I turned to my South Asian roots and started using ingredients such as saffron on my skin. The results were… “It was great, but it was only available in grocery stores. Personally, I’d love to see a deluxe version of Ayurveda that’s accessible to everyone.” says Ranavat, who started online and is now available at Sephora in the US.
“The biggest challenge is balancing ancient manufacturing methods with modern advances. We always want to do our best to respect tradition, but we also add formulation expertise and clinical It is important to use science to prove its effectiveness,” she added.
Rana Bhatt’s bestsellers speak to this philosophy and include Brightening Saffron Serum, a lightweight version of the traditional formula. It contains 5 grams of saffron per bottle and takes 18 days to manufacture in copper vessels in India. Another popular product is the Fortifying Hair Serum, which contains Amla, a powerful antioxidant. Amla is extracted using the latest technology without heat or chemicals to keep the nutrients intact.
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Australia-based Subtle Energies also takes a novel approach to Ayurveda developed by Irani, who has been an Ayurvedic practitioner and clinical aromatherapist for decades.
“We modernized [our approach] It is done by merging the principles and philosophy of Ayurveda with aromatherapy, especially botanical medicine, derived from the Vedic pharmacopoeia. Traditional Ayurvedic formulations are effective, but are not always acceptable to consumers in terms of smell and feel. “We harness the power of aromatherapy while making it easier to use,” she says.
When the line first launched in 2010, Irani created a series of aromatic oils using essential oils made from Ayurvedic ingredients. These are designed to be massaged into her body using a technique she calls “aromatic dressing,” allowing users to benefit not only from the oil’s ingredients but also from the ritual of applying the oil. Masu.
Recently, the brand has expanded into space with the launch of new products featuring traditional tinctures like ashwagandha and brahmi and skin care ingredients like collagen. These are combined using techniques such as fermentation to enhance bioavailability and efficacy. For example, its vegan collagen serum (which the company says performs better than marine collagen) features proteins that mimic human collagen and vitamin-rich ashwagandha.
While these formulas are gaining traction in Ayurvedic skin care, their main appeal remains their active ingredients, many of which are staples in Indian homes and pantries.
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Saffron is one of the best foods because its powerful antioxidant properties help reduce the appearance of fine lines and wrinkles. Turmeric is a great option for combating inflammation, age spots, and hyperpigmentation. Neem, known for its antibacterial and antifungal properties, helps repair the skin and makes it suitable for sensitive skin. And then there’s mogra, or Indian jasmine, which also soothes the skin and aids in cell regeneration and hydration. Irani also highlights 24K gold, which improves blood circulation, promotes cellular energy, and stimulates collagen production.
With so many different ingredients to choose from, experts believe Ayurvedic skin care could become its own category in the future.
“Green chemistry is an exciting field. I studied Ayurveda in 2001 and decided to take that education and create a skincare line from rare ingredients found in abundance in the Himalayas,” says Pureearth. explains founder Kavita Kohsa.
“In clinical studies, Indian senna polysaccharide showed better results than traditional hyaluronic acid. Saffron pollen outperformed homosalate, the most widely used chemical sunscreen blocker in the United States.” We can keep quoting, but we need to put more money into Ayurvedic pharmacology so we can unleash its true potential,” she says.
