Xponential’s most successful brands continue to expand, with many additional studios in development
Club Pilates, the highly successful brand owned by Xponential Fitness, hits a new record with its 1,000th store opening in Portland, Oregon, highlighting Pilates’ status as one of the most sought-after fitness modalities doing.
During a recent earnings call with Xponential investors, executives said Club Pilates (361) had the highest license sales in 2023, followed by StretchLabs (159) and BFT (149). I said that there is.
“From opening our 30th store in 2015 to opening our 1,000th store nine years later, this milestone reflects the incredible growth the brand has experienced and the impact Club Pilates has had on the lives of our members and communities around the world. This is real evidence.” Mike Gray is the president of Club Pilates, which has locations in 12 countries.
Before Gray led Club Pilates, Sean Grove co-led the brand with Xponential founder and CEO Anthony Geisler until Grove stepped down in 2021 to become president of Rumble Boxing, another Xponential brand. contributed to making it globally recognized.
To commemorate its continued success, Club Pilates across the country will host a Millennium Party for members and staff to commemorate milestones and celebrate each studio’s accomplishments.
“We are thrilled to celebrate this moment at Club Pilates Grant Park (Portland).The franchise owners are one of our earliest franchise groups, opening their first studio in 2013, and the Club We are the second largest franchise group in the Pilates system,” Gray said.
“This celebration would not have been possible without the inspiring dedication of our franchise partners, studio and corporate teams, and the proven business model that continues to drive our growth and has helped us change lives. ” he added.
Keely Watson, franchise owner of Grant Park’s Club Pilates, highlighted a pivotal moment for low-impact reformer-based fitness brands.
“The last 10 years have been an incredible journey since we opened our first studio, our 13th location for Club Pilates,” said Watson. “It’s truly inspiring to see the brand grow and bring Pilates to so many people around the world. We’re making Pilates accessible to our members and giving our staff the opportunity to grow in the industry at our 30 locations in two states. I am very grateful for the opportunity to provide this.”
Watson added that future plans are to spread Pilates to even more communities, confirming that her group alone has 45 more studios currently in development.
Popular in both urban and rural areas, the Pilates brand has opened in approximately 50 states in the United States and is growing internationally with a master franchise agreement in France. Additional agreements are in development in Austria, Ireland, the Netherlands, Portugal, Qatar, New Zealand, and Switzerland.
In addition to its success on land, this popular fitness modality has also made its way to the high seas as part of a partnership between Xponential Fitness and Princess Cruises, dubbed “Club Pilates at Sea.” One of her upcoming adventures will see her set sail on a week-long scenic cruise in Alaska this August, offering a full range of Club Pilates classes taught by top-notch instructors.
Club Pilates founder and fitness entrepreneur Alison Beardsley then set out to launch The Red Light Method, a boutique fitness experience that combines red light therapy and exercise.
