Alison Beardsley launched her fast-growing wellness franchise inspired by her personal experience with the transformative effects of red light therapy while recovering from COVID-19.
The Red Light Method, led by Alison Beardsley, stands out in the wellness industry for its unique approach to red light therapy and its franchise ethos. The Red Light Method completely incorporates red light therapy as a core element of its approach, setting it apart from the market.
Beardsley’s personal experience with the transformative effects of red light therapy while recovering from COVID-19 led to her decision to launch the Red Light Method. The brand’s three-part method combines Red Light Therapy, Power Plate classes, and Pilates Reformer sessions to reduce inches, rejuvenate skin, and relieve pain, along with the fitness benefits of Pilates as well as vibration technology. It provides important health benefits such as relief and increased blood circulation.
The Red Light Method uses the Contour Light System, the only FDA-approved red light body wrap device clinically proven to contour the body. Contour Light’s scientific testing is based on a 25-minute treatment and his 10-minute whole-body vibration, which is how Beardsley introduced the Power Plate.
“In late summer 2021, I was recovering from COVID-19,” Beardsley recalled. “The fatigue was terrible. I started doing Red Light Body Wraps every day, and after two weeks I felt like I was 20 years old again.”
Beardsley said she lost 11 pounds in two weeks and started “sleeping like a baby” after starting treatment. She noticed that her skin was aging in reverse and that her energy was dramatically increased compared to what she was feeling before.
“Within two weeks, I thought, ‘Oh my God, this is a miracle,'” Beardsley said. “With the same inspiration I had when I started Club Pilates, I was so inspired to have to share this with the world. I am happy in my retirement and have no intention of opening another brick-and-mortar store. But after this experience, I had no choice but to do it.”
Beardsley opened Red Light Method in August 2022 in a small market in Bentonville, Arkansas.
Despite the small population, Beardsley reports that unlike his first experience at Club Pilates in San Diego, the Red Light franchise’s customer membership sales have increased and profit margins have improved. It’s still early, but Beardsley has seen an increase in the number of clients per unit with his Red Light method in his first 18 months at the Pilates Club than in his first seven years. I am.
Red Light Method also boasts 73% lead-to-show intros and 60% member conversion metrics after a free initial experience.
A holistic approach to franchising and business
Red Light Method’s holistic approach to franchising and commitment to treating franchisees and members as valued individuals, not just a profit source, sets the brand apart. Mr. Beardsley values empathy and fairness in his business model and aims to deliver great value to both franchisees and customers. This approach appears to be paying off, given the high sales and promising profits for customer members.
“Contour Light treatments typically cost upwards of $200 for a 25-minute session. The Red Light Method offers unlimited membership for just $199, providing great value to our community. This is life-changing. ,” Beardsley said. “We have several members who have lost 80 to 100 pounds in 18 months. People feel no pain, sleep better, and are free from autoimmune diseases. Some members have been accused by friends of having plastic surgery. I’m doing exactly what I did when I grew Club Pilates: making luxurious and necessary services available to as many people as possible at an affordable price.”
Launched last month, the Red Light Method franchise program has already generated significant interest, with multiple regions signing up and more regions signing up through word-of-mouth referrals.
Ms. Beardsley’s experience with Club Pilates has also influenced her franchising strategy, allowing her to offer franchisees favorable terms and streamlined operations. With a focus on delivering exceptional service and value, she knows Red Light Method is poised to grow even in difficult economic times.
A franchisor that puts franchisees first
Beardsley believes in helping franchise owners open their businesses as affordably as possible. She was both a franchisor and a franchisee, and she refuses to profit from franchise owners’ start-up costs.
Red Light Method franchisees receive $500,000 worth of equipment for less than $250,000 at the franchisor’s exclusive wholesale negotiated price. Due to the nature of the experience, there are no instructor labor costs. Primary services include red light therapy, with Power Plate classes and Pilates Reformer classes being secondary offerings, taught virtually by Beardsley himself.
Providing franchise owners with equipment at such a deep discount and ensuring they don’t have to pay for instructors can make all the difference in launching a franchise location. Cultivating a community of happy franchise owners while ensuring customers receive high quality service remains a central goal.
The Red Light Method represents a forward-thinking approach to wellness franchising, driven by Beardsley’s vision and supported by a dedicated team. By combining innovative treatments with a customer-centric philosophy, the brand aims to not only thrive, but positively impact the lives of members and franchisees alike.
Red Light Method Franchise Family
Red Light Method’s prioritization of clinically proven medical grade red light therapy body contouring treatments as a flagship service is something of a breakthrough step in itself.
This move not only sets Red Light Method apart from its competitors, but also highlights the company’s commitment to providing cutting-edge wellness solutions. By complementing this primary service with secondary services such as Power Plate and Pilates Reformer sessions, the Red Light Method ensures a holistic approach to fitness and health.
“The Red Light Method is like a massage, facial, body contouring treatment, and workout all in one hour, and that’s just scratching the surface,” Beardsley said.
As a thank you for establishing the brand’s legacy, founding franchise owners are eligible for exclusive special offers from Red Light Method. This limited opportunity not only rewards the dedication of franchise founder owners, but also fosters camaraderie and collaboration within the Red Light Method franchise family. These founding franchisees will play a critical role in shaping the future of Red Light Method as the brand continues to evolve and expand.
For more information on becoming a Red Light Method franchise owner, please email us. [email protected]
