NORWALK, Conn.–(BUSINESS WIRE)–April 4, 2024–
Get Joy, a pioneer in holistic dog health, has published a new book titled “Chasing the Tail: Are we just going in circles when it comes to maximizing the health and wellness of our dogs?” A research report was published. The report, developed from a national online survey of dog parents, examines the stark discrepancy between dog owners’ intentions and the reality of their actions to extend the lives of their beloved dogs.
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The Dog Diet Dilemma: Intentions and Reality (Photo: Business Wire)
The report reveals significant discrepancies between what dog owners believe is beneficial for their pets and what they actually practice, particularly in the area of nutrition. While an overwhelming 97% of dog owners acknowledge the impact their pet’s diet has on longevity, only 12% currently feed their dogs raw food, and processed foods are becoming more prevalent. , has been shown to be harmful to the health and vitality of your beloved pet.
Tom Arrix, founder and CEO of Get Joy, echoes this paradox: “My life changed forever when my dog Cooper battled lymphoma. As I explored the healing power of nutrition, I became alarmed by the harmful effects of feeding grains to my dog. We see this happening at scale in today’s market.”
Alix says, “Canine families obviously have the best intentions, but when the market is flooded with misinformation and manipulated options, decision-making can be clouded. Get Joy aims to provide information and a holistic approach to canine health to help your canine family members behave in a way that aligns with their intentions.”
Additionally, while the majority of survey respondents expressed unwavering confidence in their understanding of their pet’s health, that confidence often confirms a lack of awareness about the ingredients and nutritional value of the food they provide. The report also highlights the alarming prevalence of obesity in dogs, with 59% classified as overweight or obese, a statistic exacerbated by the consumption of processed foods. Studies have shown that transitioning dogs from a processed diet to fresh foods can significantly reduce disease markers, highlighting the important role of nutrition in canine health.
Dr. Brett Levitzke, DVM, VERG Brooklyn’s Chief Medical Officer and Get Joy Veterinary Advisor, emphasizes the importance of nutrition in pet care: “Nutrition is something we do for our pets twice a day. Even simple changes can have a big impact on a dog’s overall health.”
In light of these findings, Get Joy recommends that dog owners re-evaluate their approach to nutrition and prioritize fresh, whole foods that promote gut health. By bridging the gap between intentions and actions, pet parents can ensure their pets’ long-term health and vitality.
Key findings:
- 9 in 10 adults (94%) say they would extend the lifespan of their beloved pet if possible
- Survey respondents ranked their pet’s overall health as better than their own, with nearly 70% feeling very or very confident in their understanding of their dog’s health and well-being. have.
- Despite high confidence in the health of dogs, there is a wide gap between perception and reality.
- Dog owners prioritize almost everything except their dog’s diet, which according to veterinarians is the most important factor for the health of their pet. Only 53% said they feed their dogs healthy food on a regular basis, compared to getting enough sleep (73%), spending time with their family (73%) and getting regular check-ups. Other activities occur, such as going to the vet (68%).
- 83% of pet parents are confident in the content of their dog’s food, but only 58% can name three ingredients
- Approximately 56% of dogs in the United States are thought to be obese, highlighting the importance of addressing diet and nutrition to address this problem.
- Gut Health Awareness: Despite its widespread recognition of its importance, the majority of pet parents still do not practice gut-healthy dietary habits and require fresh foods that promote gut health. Only 12% of pet parents feed their dogs healthy food.
- The processed food diet that more than 75% of respondents feed their dogs can inadvertently lead to long-term health problems such as obesity, which can lead to dogs suffering from cancer, diabetes, heart disease, and more. You become more susceptible to a myriad of health problems.
- Surprisingly, a significant majority of people believe that gut-healthy foods can extend a dog’s lifespan (83%) and improve their dog’s quality of life (89%) .
Recommendations for dog parents:
- Look at the label: For your dog’s optimal health, scrutinize the ingredients in your dog’s food and choose the freshest options possible.
- Aim for gut health: Incorporate probiotics and gut-friendly foods into your dog’s diet to promote overall health.
- Toppings: Mix fresh and processed foods together or use them as toppings for added nutritional value.
- Invest now to save later: Consider long-term savings by investing in your dog’s health through nutritious food choices.
- Take a holistic approach: Prioritize a comprehensive health routine that includes diet, exercise, preventive care, socialization, and friendships.
Get Joy is committed to advancing dog health through further research, education and advocacy, and empowering dog owners with the knowledge and resources they need. The company’s long-term vision is to bridge the gap between knowledge and behavior and provide concrete solutions to a holistic health routine that ultimately increases the quality and length of a dog’s life.
For more information and access the full report, visit https://getjoyfood.com/blogs/the-daily-scoop/chasing-our-tails.
About Getjoy: Get Joy is on a mission to improve and extend the lives of dogs and their families through health and nutrition, focusing on the body, mind and soul of our canine companions. Founded by Tom Alix in 2019, the brand was born out of Tom’s personal journey through his own dog’s health concerns, and sparked a commitment to revolutionize the dog food category. Get Joy offers science-backed products optimized for dog health with a focus on gut-healthy nutrition. This includes everything from pantry-friendly Fresh Freeze-Dried Meals to gently prepared and expertly formulated Get Joy Fresh Meals, Freeze-Dried Superfood Treats, Chews, and more. In the coming days, Get Joy will be introducing a line of daily supplement chews aimed at supporting your dog’s overall health and longevity. With a commitment to science, quality, and holistic care, Get Joy enables dog owners to prioritize their pet’s health beyond the bowl.
Research method: A national survey of 1,000 dog parents aged 18 to 70 years old and distributed across all regions, with approximately half male and half female. This study was conducted by Torfac from February 1 to 5, 2024 using online data collection methods.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240404626322/en/
Contact: Brittany Eisenberg
brittany@sedcommunications.com
847.826.9665
Keywords: United States, North America, Connecticut
Industry Keyword: Pet Consumer
Source: Get Joy
Copyright Business Wire 2024.
Pub: 04/04/2024 09:12 AM/Disc: 04/04/2024 09:12 AM
http://www.businesswire.com/news/home/20240404626322/ja
