MUMBAI: Chandrika, a part of Wipro Consumer Care and Lighting and an Ayurvedic soap brand with over 80 years of history, has announced its latest communication campaign. It urges consumers to “have the confidence to shine in your own way.” The campaign celebrates the concept of authenticity, revealing your natural glow from within through confidence, and marks a bold step forward for the brand.
For young women today, being beautiful means asserting their individuality and uniqueness. Chandrika celebrates this rising trend, which aligns with her unique brand value of authenticity. Chandrika embraces the timeless wisdom of Ayurveda and she stands out with her unique blend of 2x coconut oil and a mix of 7 Ayurvedic herbs. This unique formula purifies and deeply nourishes skin, leaving it with a natural, healthy glow. By using Chandrika, consumers experience the combined benefits of ancient Ayurvedic wisdom and modern skin care science to reveal authentic radiance.
The brand’s latest TVC will showcase the path to confidence through brand ambassador Keerthy Suresh. Through the TVC, viewers witness Keerthy embracing her true self. Chandrika helps her unleash her confidence by enhancing her inner glow. Just like Keerthy, this video inspires viewers to find their own spark by projecting Chandrika’s true spirit into her life.
S Prasanna Rai, CMO, Wipro Consumer Care and Lighting said, “With a long-standing tradition, Chandrika has become synonymous with purity and authenticity. Our soaps help you embrace your inner glow, allowing everyone to exude confidence. Chandrika Evolves As we move forward, we’re excited to introduce our new empowering message: Have the confidence to shine in your own way. This strategic shift reflects our commitment to inspiring confidence and celebrating individuality in young women. By taking this bold direction, Chandrika reaffirms its role as more than just a soap brand, it is an empowering lighthouse. ”
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