Pilates princesses have been reigning supreme in the TikTok workout world, and this fall, Céline is joining the movement with a Pilates-inspired collection that’s redefining the luxury at-home workout.
When you think of a brand that offers a Pilates collection, you probably only think of clothes. The collection includes leggings, shorts, sports bras, and gym accessory essentials like leather caps, headbands, gym bags, and water bottles, but Céline’s collection goes beyond that.
It may look like a fantastic medieval torture device, but in reality it’s not far off the mark: the star of the collection is a luxurious rendition of the Reformer Pilates machine, constructed with leather panels in the brand’s trademark Triomphe monogram.
The Reformer Pilates machine comes with a range of gym equipment: leather-covered weights feature a silver Céline logo; yoga mats and blocks are modelled on the Reformer Pilates machine and feature the Triomphe monogram; and silver handlebar kettlebells are accented with circular leather bases featuring the Céline logo.
The campaign, photographed by creative director Hedi Slimane, features pal Kaia Gerber on her way to a Pilates class.
This expansion into Celine’s lifestyle category is scheduled to launch in October 2024.
