Céline has you covered for every aspect of life: the luxury fashion house stocks ultra-luxurious versions of everything from dog bowls and board games to wine racks and hammocks. And now, Céline is getting into the home gym: Cashing in on the Reformer Pilates craze that’s taken the world by storm in recent years, the French brand announced the launch of a Pilates-only collection this week, featuring not only gym equipment but also incredibly luxurious versions of the Reformer Pilates machine.
The collection, available from October, includes everything you need to complete your Pilates workout in style, including an ultra-luxurious reformer (complete with leather panels bearing the brand’s trademark Triomphe monogram), weights, kettlebells, yoga mats, and blocks. The collection also includes leggings, shorts, sports bras, headbands, gym bags, and water bottles—all with that uber-chic Céline stamp, of course.
The campaign, shot by creative director Hedi Slimane, sees friend of the brand and Reformer Pilates enthusiast Kaia Gerber modelling the collection in Malibu.
Celine’s expansion into lifestyle categories follows news earlier this year that the brand is expanding into beauty with the launch of a lipstick this fall. The brand already has popular candle and fragrance collections, but this marks its first foray into makeup in its nearly 80-year history. Lip balms, mascaras, eyeliners, powders, cases and nail polishes are expected to follow.
The Celine Pilates collection will be available to purchase from October.
