The healthy children’s meal market is heating up.
news: ByHeart, a grass-fed infant formula brand, announced it has secured $95 million to complete an end-to-end domestic manufacturing chain and triple its production capacity.
Pioneering clinical research, the company’s whole milk-based blend closely resembles breast milk for easy digestion and is free of corn syrup, maltodextrin, soy and palm oil.
Zoom out. Due to excess sugar and calories, only 35% of major baby food products meet WHO nutritional standards. However, the four largest companies control approximately 90% of the infant formula industry.
Resonating with health-conscious parents, ByHeart became the first FDA-registered formula manufacturer in 15 years.
Growth accelerates. More body-friendly brands are expanding for toddlers and older kids.
- Serenity Kids, which sells protein-packed meat pouches, recently made $52 million in profit.
- Little Spoon, which reinvented the lunch menu, is now the largest DTC children’s food brand in the United States.
- Amara, a popular TikTok momfluencer, raised $20 million for organic snacks for babies in March.
- Aiming for a 15% market share, Formula brand Bobby acquired a production plant last year.
Meanwhile, actress Jennifer Garner’s Once Upon a Firm, which has annual revenues of more than $100 million, is aiming for an IPO.
ending: The baby food sector, which lags far behind in regulation and innovation, is ripe for change. A startup company is poised to win by representing the concerns of health-conscious parents.
