When it comes to tattoos, Travis Barker means business. literally.
The Blink-182 drummer, who is currently on tour, is launching a tattoo aftercare collection under his brand Barker Wellness. The line includes Tattoo Aftercare Balm ($20) to support healing and Tattoo Butter ($22), which hydrates skin and enhances ink vibrancy with key ingredients like jojoba oil and shea butter. I am.
Barker Wellness Tattoo Aftercare Balm
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“Given my love for tattoos, launching a tattoo aftercare collection was a natural next step for Barker Wellness,” said Barker. “I’m excited to offer tattoo enthusiasts products that reflect both my passion for clean wellness products and my understanding of the art of tattooing. These products provide optimal care for your ink, ensuring optimal healing. We guarantee strength, vibrancy and longevity. We can’t wait for people to experience the difference with Barker Wellness and hope this collection will help people express themselves through body art .”
barker wellness tattoo butter
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Tattoo care has become a more popular market in recent years, with retailers like Walmart getting into the market. Industry insiders expect the category to continue to grow, although the customer base is small.
Barker Wellness Tattoo Aftercare and Travis Barker.
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Through his entrepreneurial endeavors, Barker has leveraged several other interests. He recently launched his Barker Canna Co., his own cannabis line that features gummies, vapes, pre-rolls, and more. Throughout his wellness journey, Barker has also explored his passion for CBD, including skin care, body care, baths, and ingestibles. In 2022, he teamed up with his wife Kourtney and his Kardashian Barker for some bath and body with his own wellness brand Lemme. product. The couple, who recently welcomed their first child, are collaborating again for Barker Wellness’ appearance at Camp Poosh (Kardashian Barker’s wellness platform) during the first weekend of this year’s Coachella.
This month, the brand also announced its launch in the Asia-Pacific region, marking its first international expansion.
“We are entering the Asia Pacific region to embrace new cultures and connect with people who value health and wellness as much as we do,” Barker said in a statement. “Our reputation for natural, vegan, and cruelty-free products aligns perfectly with our company values, and we are excited to introduce our premium wellness products to this market. We are entering this market to bring holistic health, mindfulness and a balanced lifestyle internationally.”
Barker Wellness Team declined to share sales projections, but industry sources estimate first-year sales for the tattoo aftercare collection could reach $1 million to $2 million.
