Alisha’s wellness supplement product Noble Blue, which the TV presenter launched in 2020 to help people get into “rhythm and flow,” ceased operations last month.
Alisha Dixon, who aspires to become a wellness queen, is running out of stamina.
The Britain’s Got Talent judge launched supplement company Noble Blue in 2020, but the company folded last month. Alisha previously said she wanted to create a series that would help people find their “rhythm and flow.” Our source says: “Alisha said she was very passionate about NobleBlu and even though she wasn’t one of the official directors of the company, she put a lot of effort into it.
“Unfortunately, things didn’t take off the way she had hoped and she has now gone out of business.” The five supplements in the NobleBlu series support immunity, beauty, balance, focus and energy. It promises to help you improve. The official added: “Alisha is disappointed, but thankfully she has plenty of other projects to focus on at the moment. “As well as BGT, she has some exciting plans in the works and will be announcing them later this year. It’s a schedule.”
Alisha, who promoted NobleBlu in February last year, explained: “Being fit has been a lifelong passion. “When I was little, I loved sports and wanted to be a physical education teacher. Now, through my brand NobleBlu, I’ve made that dream come true in a way. “We’re starting with supplements, but we want to expand into other areas. We realized that finding consistency with a healthy lifestyle can be life-changing. I want to help others get into that rhythm and flow.”
Alisha isn’t the first celebrity to branch out into the world of wellness. Gwyneth Paltrow’s Goop brand is said to be worth around £200m. Model Kate Moss, Olympian Jessica Ennis-Hill and TV presenter Holly Willoughby have also launched their own beauty products. However, it appears to be a more difficult market than Alisha was looking for.
