The beauty brand founder reveals her secrets to achieving clear skin.
Her easy skin-care tips and affordable products have earned her a celebrity following, too.
Don’t skip a step
Elina Wang, founder of ESW Beauty, swears by the simple steps she takes to smooth out her skin.
“I follow the three Cs: clean, cover and consistency,” Wang told the US Sun.
“I always start and end my day with a cleanser that leaves my skin feeling fresh and hydrated before continuing with my routine,” she continued.
“Wearing sunscreen is essential to prevent skin aging caused by harmful UV rays.
“Finally, consistency is key — in addition to your other skin care products.”
Face it
To bring out her true beauty, she uses ESW Beauty’s Anti-Aging Green Reset Sheet Mask, available at Target for $4.99.
She explained that this affordable product “helps tighten skin and increase collagen.”
Another of her favourite beauty products is a facial roller, especially if kept in the freezer.
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“If you’re looking for anti-aging benefits, this is a great addition to your routine,” she said.
“Facial rollers have a variety of benefits, including reducing puffiness, increasing lymphatic drainage and improving blood flow,” she adds.
“Pro tip! Keep your facial roller in the fridge to keep it chilled.”
“Rollers have added benefits such as a cooling effect that constricts blood vessels, reduces puffiness and soothes the skin.”
We bet she uses the $28 ESW Beauty Mint Green Tea Jade Crystal Facial Roller .
The more, the less
She also dispels some of the myths surrounding ever-changing skincare trends.
“More isn’t necessarily better,” she said.
“The internet and trend culture has created the idea of a 10-plus step skincare routine,” she adds.
“This is not necessarily necessary, and it may be more beneficial to focus on the quality of your product rather than the quantity.
“When you overstress your skin, it can cause inflammation, and when you undermine the skin’s barrier function, it can have a negative effect. This is where using high-quality products and using them consistently becomes important.”
To keep her flawless lips as soft as possible, “Real Housewives of Beverly Hills” star Kyle Richards swears by ESW Beauty’s $15 Smoothie Lip Treatment.
“I now try to use lip treatment every night before going to bed,” Richards says.
