Baba Ramdev said, Patanjali Ayurveda They claim that a cartel of corporations, pharmaceutical companies, intellectuals and politicians is opposed to Ayurveda-based medicine. Consumer Goods In an interview with ET, he said, “Patanjali stands for nationalism and self-respect, which this group (alleged cartel) is trying to destroy.”
Ramdev also claimed that people were spreading misinformation about the brand. He said he believed Patanjali’s research and development facility was better than that of Hindustan Unilever Ltd, India’s largest consumer goods maker, and the government’s Ayurvedic facility, but that criticism was coming in.
“People try to tarnish Patanjali’s reputation when it comes to Ayurveda and natural foods,” Ramdev said, “But we are focused on our goal of increasing value for investors and strengthening distribution and sales, research, innovation and e-commerce. Premiumisation is also our core focus area now.”
For FY 2023-24, Patanjali’s total operating revenue will be Rs 31,721.35 crore, comprised of food and Consumer Goods Food and FMCG business contributed Rs 9,643.32 crore. Food and FMCG segment revenue as a percentage of total business revenue increased from 19.49% in FY23 to 30.06% in FY24.
“Despite all the difficulties and hardships, we have reached this far. It is not because of anyone’s favour that we have reached this far, it is because of the Indian consumer,” Ramdev said.
Patanjali Ayurved, whose phenomenal growth and popularity prompted global and domestic players like HUL, L’Oreal, Colgate-Pamolive and Dabur to strengthen their Ayurvedic portfolios about a decade ago, has faced a variety of challenges in recent times, including stiff competition from international and domestic players, regulatory compliance issues and criticism over its product quality claims.
Patanjali is continuing its efforts to change the image of the organisation led by Haridwar’s Baba Ramdev and his close aides by hiring professionals to fill key positions within the company.
Patanjali Chief Executive Sanjeev Asthana denied allegations that the company’s market share and brand image had weakened over the past two years due to quality concerns and increasing competition. He said Patanjali has two-thirds of the herbal toothpaste market, is India’s fourth-largest biscuit maker with sales of 16 billion rupees last year and maintains a leading position in herbal skin and home care. “We have 10 brands that are at a leadership level in the business,” Asthana added.
According to Asthana, Patanjali’s consumer packaged goods business has been growing at an overall rate of 15-20 percent and revenues have doubled in the last three-and-a-half years to Rs 31,000 crore. “Be it market share or distribution, our growth rates have been phenomenal,” he stressed.
Ramdev also claimed that people were spreading misinformation about the brand. He said he believed Patanjali’s research and development facility was better than that of Hindustan Unilever Ltd, India’s largest consumer goods maker, and the government’s Ayurvedic facility, but that criticism was coming in.
“People try to tarnish Patanjali’s reputation when it comes to Ayurveda and natural foods,” Ramdev said, “But we are focused on our goal of increasing value for investors and strengthening distribution and sales, research, innovation and e-commerce. Premiumisation is also our core focus area now.”
For FY 2023-24, Patanjali’s total operating revenue will be Rs 31,721.35 crore, comprised of food and Consumer Goods Food and FMCG business contributed Rs 9,643.32 crore. Food and FMCG segment revenue as a percentage of total business revenue increased from 19.49% in FY23 to 30.06% in FY24.
“Despite all the difficulties and hardships, we have reached this far. It is not because of anyone’s favour that we have reached this far, it is because of the Indian consumer,” Ramdev said.
Patanjali Ayurved, whose phenomenal growth and popularity prompted global and domestic players like HUL, L’Oreal, Colgate-Pamolive and Dabur to strengthen their Ayurvedic portfolios about a decade ago, has faced a variety of challenges in recent times, including stiff competition from international and domestic players, regulatory compliance issues and criticism over its product quality claims.
Patanjali is continuing its efforts to change the image of the organisation led by Haridwar’s Baba Ramdev and his close aides by hiring professionals to fill key positions within the company.
Patanjali Chief Executive Sanjeev Asthana denied allegations that the company’s market share and brand image had weakened over the past two years due to quality concerns and increasing competition. He said Patanjali has two-thirds of the herbal toothpaste market, is India’s fourth-largest biscuit maker with sales of 16 billion rupees last year and maintains a leading position in herbal skin and home care. “We have 10 brands that are at a leadership level in the business,” Asthana added.
According to Asthana, Patanjali’s consumer packaged goods business has been growing at an overall rate of 15-20 percent and revenues have doubled in the last three-and-a-half years to Rs 31,000 crore. “Be it market share or distribution, our growth rates have been phenomenal,” he stressed.
