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Home » Azelis strengthens food and nutrition collaboration with BASF in China
Nutrition

Azelis strengthens food and nutrition collaboration with BASF in China

theholisticadminBy theholisticadminJune 20, 2024No Comments2 Mins Read
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Azelis, a leading innovation services provider in the specialty chemicals and food ingredients industry, announces a new distribution agreement with BASF, an industry leader in the development of sustainable, high-quality nutritional ingredients. Effective immediately, Azelis will distribute BASF’s line of emulsifiers, medium-chain triglycerides (MCTs), plant sterol esters and conjugated linoleic acid (CLA) products commonly used for nutritional fortification in bakery, beverages, retail and foodservice. The agreement strengthens Azelis’ horizontal value chain, expanding its presence in key food industry segments in China with a broader food ingredients portfolio and is a testament to the company’s long-standing commercial relationship with BASF.

With this mission, Azelis will enhance its food and nutritional product offerings to customers in China with ingredients that optimize yields, maximize ingredient potential and reduce food preparation times while generally improving the sensory and nutritional profile of food and beverage products.

BASF’s strong commitment to sustainability is aligned with Azelis’ strategy to provide innovative and sustainable formulations to its customers. The collaboration will enable the Group to meet the growing demand for sustainable formulations that enhance taste and nutrition, key aspects in the food and nutrition sector. The agreement will expand Azelis’ customer outreach and product offering in this sector.

“We are very pleased to sign this agreement with Azelis to promote our portfolio of health and food ingredients in China, one of the most dynamic markets in the Asia Pacific region. With Azelis’ strong technical expertise and highly qualified team, we are confident that together we will enhance our support and services to our customers,” said Dr. Keke Hiller, Managing Director, Food & Health Ingredients, BASF.

“We are pleased to add BASF’s solutions to our product portfolio in China. This addition allows us to expand our novel solutions into key food industry segments and enhance the nutritional value of products to meet the needs of today’s consumers. We appreciate BASF’s trust in Azelis’ technical knowledge and capabilities, and look forward to working together to bring innovative formulations to our customers,” said Jackson Zhu, managing director of Azelis China.

Azelis is excited about the opportunities that the collaboration with BASF brings, strengthening its commitment to providing innovative and sustainable solutions to its food and nutrition customers across China.

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