On, the buzzy Swiss running shoe brand, has partnered with WalkGood, an LA-based nonprofit wellness organization dedicated to promoting healing and solidarity within communities of color, for a special collection of apparel and footwear.
The collection includes On’s new Cloudrunner 2 sneakers designed in partnership with WalkGood, Core jackets and shorts for men or women, and unisex T-shirts. These pieces include WalkGood’s slogan “Forever Forward, Never Backward” and his palette of colors that reference founders Etienne and Ivy Morris’ Jamaican roots. The line’s campaign was shot by Akkim Snow at his family’s home in Kingston, Jamaica.
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The collection will debut at the Penn Relays track meet starting Thursday in Philadelphia, where On will also be in attendance. Also available on e-commerce sites and in select retail stores. Prices start at $70 for T-shirts and $80 for shorts, and go up to $150 for sneakers and $220 for Core His jackets.
“From Jamaica to Los Angeles to Philadelphia, WalkGood is a family-led community organization that unites people from all walks of life. We teamed up to… [WalkGood] Safe travels, good luck and spreading the spirit of ‘Walk Good’, a Jamaican saying that encourages ‘take care’,” On said on its Instagram page. “Check out our latest collection on April 25th, including head-to-toe apparel and her Cloudrunner 2 WalkGood shoes, where Swiss engineering meets Jamaican joy in every stitch.”
WalkGood started in June 2020 at the beginning of protests against racial injustice in the United States and the onset of the COVID-19 pandemic. Starting with breathing exercises and meditation, we now offer yoga classes, guided meditations, hiking, and running clubs in the Los Angeles area. He recently opened a studio in Arlington Heights, California.
On was founded in Switzerland in 2010 and listed on the New York Stock Exchange in 2021.
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