Post-pandemic, there has been a generational and emotional shift in the way Indian consumers view health and wellness. El-Toro Finserve LLP lists “food as medicine,” anti-aging technologies and products, personalized well-being medicine, and hormone-boosting lifestyle in a recent analysis of emerging hot spots in health and wellness sentiment. Areas such as style solutions will continue to gain traction in the coming years.
Kapil Khandelwal, managing partner at El Toro Finserv LLP, said post-pandemic mental health and well-being, as well as physical health due to stress, violence, chronic illness and new infections, The focus is on understanding the concerns of , and work culture. Consumers are concerned about climate change and its impact on food production and healthy living.
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He added that according to a global study by the Global Wellness Index (GWI), a 10 per cent increase in spending on wellness (Rs 4,000 per person) increases happiness by 0.5 per cent. Life expectancy increases by 0.27 years. Infant deaths decreased by 0.72 per 1,000 live births, and under-five deaths decreased by 1.0 per 1,000 live births. People aged 30 to 70 also had a 0.26 percent lower risk of premature death from four non-communicable diseases (cardiovascular disease, cancer, diabetes and chronic respiratory disease).
In his analysis, Khandelwal said that professionals (doctors, surgeons, diagnosticians, nutritionists, etc.) do not have the time to empathize with their health problems and feel more empowered about their health problems. He emphasized that young Indians are dissatisfied with their current healthcare providers. Manage their health and wellness.
“Moreover, wellness is already sparking important conversations about health, treatment, sex, and death post-pandemic among young and old alike. “We want to work on sensory wellness and health solutions that allow people to experience health physically, mentally, emotionally, spiritually and digitally, depending on their mood and preferences,” he explains. did.
They identified 40 areas that have the potential to shape future consumer preferences and outlooks for health and wellness.
Anti-aging products and technologies will be an area of focus in the future. Since 60’s are the new his 40’s, his current Generation X and seniors want to reverse aging or age slowly. Fields such as age tech for independent living. Wearables, Next Generation Thinking AI for Companions, My Health Data After Death, Biomaterials, Natural Food Medicines, Natural Space Medicines, Fractional Ownership Multigenerational Homes, Anti-Aging Hormone Therapy, Intergenerational Living, Menopause and Menopause lifestyle solutions – these will receive increased attention from investors, product companies, technology companies, and even consumers.
On the product side, we will see further innovation in longevity biotechnology, wearable exosuits to manage disabilities, new materials to develop bone and joint support products/implants, and epigenetics.
Additionally, intergenerational co-living condominiums are an emerging field, the report states. “As loneliness is felt across all generations, the reality is that we live together with like-minded, intergenerational communities of residents who participate in common activities and care for the well-being of others. We take care of them to maintain them.The lives of the elderly are countless,” felt Khandelwal.
Khandelwal said, “Our youth will go to any length to feel happy and rid themselves of depression, anxiety, pain and other negative emotions in the world they live in and its future. The development and fusion of personalized medicine and mental health is a set of individually tailored solutions for medical well-being.”Therefore, there will be demand for personalized “happiness pills”.
For Gen Alpha, Gen Y, and Gen Z, new business models could be in areas such as happiness games, mood-enhancing beverages, emotion-tracking apps and wearables, rejection therapy, and personalized sensory-friendly environments. . On the technology side, he feels that emotional AI, brain-computer interfaces, brain implants (Elon Musk’s Neuralink), neurotechnology, mood drinks, and controlled psychedelics will gain traction.
Personalized health insurance is also likely to emerge as a new trend, allowing consumers to ensure that their health risks are appropriately compensated and rewarded for their actions based on wearables that track lifestyle and health parameters. I hope you get it.
A lifestyle that boosts hormones (mental and sexual well-being, hair growth, musculoskeletal, metabolic, and other body systems) will be a focus area for consumers. As a result, biohacking solutions, anti-aging hormone therapy, etc. will emerge as potential business models.
Khandelwal said smart tattoos, nail enamel, earrings and non-invasive diagnostics are not meant for body decoration, but provide important real-time health monitoring and provide medication to address symptoms. Stated. These will replace many wearable non-invasive technologies.
