Alex Dixon-backed wellness brand NobleBlu has reportedly gone out of business due to poor sales four years after its launch.
The 45-year-old BGT judge said she was “disappointed” after a range of supplements that claimed to boost immunity, beauty, focus, balance and energy “didn’t take off” when it was disbanded last month. It is being said.
Alisha, who owned 5% of the company, previously explained that she hoped the products would help people find their “rhythm and flow” and promoted the brand through social media.
But a source told the Mirror: “Alesha has a real passion for Noble Blue and has put a lot of effort into it, even though she’s not one of the company’s official directors.”
“Unfortunately, it didn’t take off the way she had hoped and is now out of business.”
Before adding further: “Alisha is disappointed, but thankfully she has plenty of other projects to focus on at the moment. “As well as BGT, she has some exciting plans in the works. We plan to announce it later this year.”
MailOnline has contacted Alisha’s representatives for comment.
This comes after Alisha shed tears on BGT last week when she watched the performance of an eight-year-old boy with a brain tumor.
Ravi sang with his own choir, Ravi’s Dream Team, and won the Golden Buzzer from the former Mist Teek singer, advancing directly to the semi-finals.
And if he wins, he claims he will donate his £250,000 prize money to charity.
Taking to the stage, Ravi introduced his sister, mother and father to the judges and explained why he was appearing on the show alongside a group of people ranging in age from 5 to 78.
He said, “I’ve been watching BGT for a long time, and I’ve always wanted to audition.
“Two years ago I was diagnosed with a brain tumor. I’m here to show you that no matter what life throws at you, you can achieve your dreams.”
Ravi and the choir performed A Million Dreams from the hit movie The Greatest Showman, and everyone was incredibly moved.
Alisha explained why she pressed the buzzer, saying: “The golden buzzer is very personal and I always say you can only press it when it feels right, but you are so amazing.” He’s a young man,” he said.
The jurors then rose to their feet as members of the choir, made up of Ravi’s friends, family, school teachers, medical professionals and other children in the brain tumor community, hugged each other in celebration.
ITV viewers were quick to chime in with X, saying they too were “in tears” and that the performance “deserved” a golden buzzer.
They wrote: “Britain has talent and I cried. That Golden Buzzer was well deserved. Britain’s Got Talent…sobbing. Tonight’s Britain’s Got Talent is emotional. Tears are flowing. It’s been a hellish 18 months since my daughter had stage 4 brain cancer.
Ravi said if he won the competition, he would donate the show’s prize money of £250,000 to charity.
He was contacted by Britain’s Got Talent after seeing his fundraising efforts for the Brains Trust and brain tumor charities. At the time of his writing, Ravi had raised £109,000.
He told The Sun newspaper: “We were bowing so I couldn’t see Alesha press the golden buzzer!”
“There was a lot of confetti, but it took a long time, using all of our brain power to draw the connection to the buzzer.
“I’ve met some famous people before, but that moment felt different. It felt like they believed in what we were trying to do. ”
“A win will help us reach our fundraising goal, but a win will only raise more awareness for brain cancer.”
