With nearly half of pet owners saying they prefer to watch movies with their dog instead of their partner, the makers of ACANA™ pet food plan to connect with them this summer through sweepstakes and movie in the park sponsorships.
Auburn, Kentucky, June 17, 2024 LONDON, Oct 23, 2020 /PRNewswire/ — With summer in the air, the ACANA™ pet food team is launching “Lights, Camera, Classics,” a new program showcasing new ACANA™ Classic recipes in the U.S. By highlighting the perfect combination of high-quality ingredients that make up the new recipes, the makers of ACANA™ pet food are tapping into the dog-friendly summer tradition of watching movies in the park to connect with dog lovers this season. To further celebrate this unique pastime, the team is hosting a raffle with a chance to win a prize for one lucky pet lover. $5,000*.
The makers of ACANA™ pet food have announced the launch of their ACANA™ Classics dry dog food line, which includes three varieties: Chicken & Barley Recipe, Salmon & Barley Recipe and Beef & Barley Recipe.
A survey conducted by the team in June 2024 found that more than a third of pet owners named their pets after classic characters. So to emphasize their love for the classics, and Using traditional, healthy ingredients from ACANA™ Classic Recipes, the brand is sponsoring a series of movies at the park. Seattle, San Diegoand Denver Running throughout the summer and beyond, bring your dog along for some classic movie fun**.
- Seattle: The area’s largest outdoor movie series – “BECU Outdoor Movies” at Marymoor Park Redmond, Washington Held throughout July and August, this dog-friendly festival-style event features food trucks, entertainment, big-screen movies under the stars, and more.
- San Diego: From late May to early November, the ACANA™ team: San Diego Summer Movies in the Park is one of the nation’s largest free, family-friendly (and dog-friendly) outdoor movie series, with dozens of venues and over 100 screenings.
- Denver: The “Film on the Rocks” summer movie series is Colorado Featuring an action-packed lineup at the iconic Red Rocks Amphitheater, June 24th The brand will be handing out exclusive dog-friendly merchandise and coupons.
“We’re excited to introduce new ACANA™ Classics recipes during a beloved summer tradition: movies in the park in three U.S. cities.” Ernie AmbroseVice President of Marketing for ACANA. “Like a classic movie with the perfect blend of impeccable casting, direction and vision, our classic recipes are thoughtfully crafted without the added expense of the high-quality ingredients people know and love.”
As part of “Lights, Camera, Classics,” the team is also running a sweepstakes in which consumers share their favorite movies to watch with their dog. One lucky winner will receive: $5,000For more information about the sweepstakes, including how to enter, visit ACANA’s website.
Pet owners have a penchant for good classics, with one-third saying old-school movies are also their dog’s favorites. That includes 25% who prefer iconic cartoons and 29% who say nature documentaries are staples for their dogs. This preference is also reflected in what we feed our pets. The ACANA™ pet food team is excited to introduce new ACANA™ Classics recipes with nutritious staple ingredients that pet owners know and love. Packed with protein-rich animal ingredients, healthy grains, vegetables, and fruits, the new recipes are also designed to support your dog’s overall health, including immune health, healthy skin and coat, and digestive health. The line comes in three varieties and is available in 4-pound or 22.5-pound bags.
- Chicken and barley recipe: This classic recipe uses barley most often in combination with chicken and chicken meal, but also includes peas, oats, lentils and fish oil.
- Salmon and barley recipe: Salmon takes centre stage as the main ingredient, with herring meal, pearl barley, peas, oats, lentils and other animal and plant based ingredients.
- Beef and barley recipe: Beef-loving dogs will notice that when enjoying this recipe, beef and beef meal are at the top of the ingredient list. This recipe also contains pearl barley, peas, oats, pork meal, lentils, fish oil and other healthy ingredients.
For more information about ACANA™ Classics and the “Lights, Camera, Classics” program, please visit our website
*No purchase necessary. Open to legal residents of the 50 U.S./Washington DC, age 18 or older. Void where prohibited. 6/17/24 8:00:00 MT; end 7/1/24 11:59:59 MTOdds vary depending on the number of entries received. For official rules, see https://campaign-rules.rtm.com/LightsCameraClassics. Sponsor: Champion Petfoods united states of america Co., Ltd.
**Please check local venue rules to see if pets are allowed.
Research Methodology
ACANA conducted a randomized, double opt-in survey of 2,000 American dog owners. June 3rd to June 6th, 2024The survey was conducted by a market research company. Talker Researchteam members are from the Market Research Association (Mrs.) and the European Association for Public Opinion and Marketing Research (Esomar).
About ACANA™ Pet Food
The ACANA™ brand name comes from its birthplace, Alberta, Canadaand has been synonymous with quality for generations. With ACANA pet foods, every ingredient counts to provide your pet with a nutritious diet that is rich in animal protein and balanced with fruits and vegetables. Every ACANA recipe is thoughtfully crafted to provide quality nutrition so your pet can live a fulfilling, healthy life as a happy family member. ACANA products offer a wide variety of delicious recipes and a wide selection to suit every pet. Premium dry foods, freeze-dried foods and treats, biscuits, wet foods and more, with new innovative products being added all the time. For more information, visit acana.com.
About Champion Petfoods
Champion Pet Foods is an award-winning pet food manufacturer with a trusted reputation for over 35 years. Alberta, CanadaChampion has grown to become a leading player in the premium pet food industry in three major regions around the world. Our purpose, “A Better World for Pets,” is the foundation of our highest aspirations as a company. And our food philosophy drives us to provide the highest quality in every ORIJEN™ and ACANA™ pet food we make for cats and dogs. We specialize in making biologically appropriate foods, and all ingredients are selected from hand-picked farmers, ranchers and fishermen we know and trust. Our foods are made by passionate nutrition and health experts in world-class kitchens, and as pet lovers ourselves, we strive for the highest quality and food safety in every food we make. For more information, visit championpetfoods.com.
Source: Champion Pet Foods
