Chennai: The Medimix family has launched ‘Soapera’, a custom-made coffee table book that fuses the therapeutic essence of Ayurveda with music and chronicles the 55-year journey of Medimix, India’s leading Ayurvedic personal care brand.The first copy was presented to Maestro Ilaiyaraaja by Dr AV Anoop, Managing Director, AVA Cholayil Healthcare Pvt Ltd and Mr VS Pradeep, Managing Director, Cholayil, at a special event held in the city.
Soapera, a coffee table book by Medimix founder, showcases the company’s history and transformation over 55 years. It follows Dr VP Sidhan’s inspiring quest to harness the power of Ayurveda.
I took this opportunity to comment. Mr. AV Anoop, Managing Director, AVA Cholayil Healthcare Pvt Ltd; Said “We are delighted to launch ‘Soapera’, which beautifully captures the vision and purpose with which Dr VP Sidhan began his Medimix journey. The book encapsulates our founder’s diverse interests and entrepreneurial foresight for the future of Ayurveda. We are proud to bring you notable moments from Medimix’s 55-year journey and provide a glimpse into the rich heritage of our brand that has become a beloved one today.”
In addition to this, Anoop Said “Medimix’s journey from a small home-grown product to a successful global brand speaks volumes to the leadership of Sidhant and his wife, Soubhagyam. This would not have been possible without the continuous support of our distributors, vendors and employees. This book brings together the insights and contributions of the strong support ecosystem that has made Medimix an unparalleled leader. We wanted to convey our gratitude for their support through this book. Soapera is a truly inspiring read and full of lessons for budding entrepreneurs.”
The coffee table book, “Sopera”, pays tribute to Medimix and its founders, Dr. VP Sidhan and Mrs. Soubhagyam. It visually and narratively celebrates Medimix, tracing its journey from its inception to its far-reaching impact. Founded by Dr. VP Sidhan, Medimix has been known for blending authentic Ayurvedic traditions with modernity and has been a household name for generations.
The book tells the founding story of Medimix, which was born out of Ayurveda to cure dermatitis among railway employees. It highlights Dr VP Sidhan’s passion for Ayurvedic principles and Soubhagyam’s pivotal role in Medimix’s journey to success. Depicting the early struggles, milestones and commitment, it showcases Medimix’s transformation into a renowned Ayurvedic conglomerate. The book celebrates Medimix’s legacy and the enduring partnership between Dr VP Sidhan and Soubhagyam.
