Multisensory retail experience
A breakthrough in the region, the flagship store at Dubai Hills Mall embodies the concept of future retail and offers a unique multi-sensory retail experience. Serving as a haven for customers to experience the world of Ayurveda, the 1,000-square-foot store seamlessly blends attractive store design with interactive product demonstrations, immersive brand placement, and dermatology-trained staff. , offering an unparalleled retail experience. By tapping into each sense, the store encourages customers to be involved in every aspect of the business, allowing them to connect with the brand on a deeper level.
With a muted color palette suitable as the perfect canvas for interactive display screens and engaging three-dimensional product displays, the store is a wellness mecca that transports customers to the banks of the Ganges River in Rishikesh, where the factory is located. has established its position. is located. Upon entering the store, customers are enveloped by the intoxicating scent of Nargis, a Kashmiri flower known for its sensual, relaxing and calming properties. Considered a symbol of health and prosperity, the oil of this flower hero is used in several Forest His Essentials products, from body scrubs and creams to body mists and bath he oils.
A relaxing space that incorporates soothing sounds of nature and Indian classical instruments. At the heart of the store is a stunning centerpiece featuring a stunning relief of the Ganges River delicately set in 24 carat gold on a transparent marble slab. An adjacent luxurious gold sink serves as a grand stage for live product demonstrations. This unique approach fosters trust and emotional connections with customers by creating an immersive experience that allows them to interact with your products as if they were in the comfort of their own home, often leading to an enjoyable purchase. .
Visual and sensory aspects cannot be overlooked either. Large LED screens cover the front wall of the store, displaying images and visuals of product manufacturing, food foraging, and the majestic Ganges River itself, while smaller screens are dotted throughout the store. The grid-like walls display inspiring visuals of the women who work tirelessly to bring products to life. A carefully selected collection of gift options in an almost holographic style reminds customers of their loved ones and evokes nostalgia.
How other Ayurvedic brands can get it right
As luxury Ayurveda continues to gain traction and more consumers are drawn to a back-to-basics approach to skin care and wellness, it is imperative that Ayurveda-based brands build trust and credibility with their customers. Sho. An approach grounded in tradition and history, this sector naturally aligns with his marketing strategy of authentic and honest branding that puts ancient rituals at the forefront. By blending ancient techniques and traditions with modern technology, aesthetics, and a user’s journey that they can relate to, Ayurveda-based brands are able to hit the sweet spot that resonates with their customers, while at the same time emphasizing the Ayurvedic spirit as a whole. Create a brand experience that aligns with your. .
Education is a key element when building an Ayurveda-inspired brand. By providing easy-to-understand, detailed information about Ayurvedic principles and practices, brands can help their customers fully understand the science behind their products and their immense benefits. This can be done through a combination of online and offline channels, from interactive infographics and informative storytelling in-store to online webinars, workshops, and events. By becoming a trusted source of information for customers new to the world of Ayurveda, brands can build trust and position themselves as experts in the field.
While technology and innovation are key to leading a brand’s success in this emerging market, transparency is a key factor that differentiates successful Ayurvedic-based brands from those that fail. Brands in this sector need to commit to sustainability and enable their customers to join them in the journey of sustainable and responsible production. By being open about their sourcing and explaining to customers where their ingredients come from and how they are harvested and distilled into products, brands can leverage the success of successful competitors like Forest Essentials. and build a loyal customer base. Informed users will keep coming back again and again.
