Ayurveda Experience raised $27 million

Jungle Ventures, a Singapore-based VC firm focused on early growth stage companies in India and Southeast Asia, has invested in The Ayurveda Experience (TAE), a global D2C Ayurveda brand. announced.

The new investment, led by Jungle with participation from SIDBI Ventures, Anicut Capital and Sharp Ventures (Mariwala Family Office), takes the company’s total funding to over $41 million (Rs. 342 million).

Currently, TAE sells its products in 20 countries including India and is purchased by more than 97% of its customers. Ayurveda Experience’s products are available directly through its own app and website.

Rishabh Chopra, Founder and CEO of Ayurveda Experience, said: “These funds will further strengthen the group’s R&D, supply chain and manufacturing capabilities and explore new distribution avenues. It will be used to expand.”

“Significant investment will be made in innovative content and technology to strengthen user engagement across our platforms and drive innovation across our supply chain. We are focused on optimizing our business and building a robust and sustainable business. We would like to thank all of our new and existing partners who have supported us on our journey.” .

Arpit Beri, Partner at Jungle Ventures, said: “As India continues to assert itself on the world stage, a unique opportunity arises for our entrepreneurs to build global brands with a distinctly Indian flavor. Achieving significant scale with minimal resources The outstanding achievements of the TAE team are truly commendable.”