As the cost of living continues to rise, pursuing Pilates is becoming increasingly out of reach for many Australians, with a recent survey of over 3,000 people by Kic revealing that 73% of Pilates enthusiasts have either stopped (31%) or scaled back (42%) their in-studio Pilates classes altogether due to the rising cost of lessons.
The survey highlights the barriers women face with studio Pilates: 64 percent of women are charged cancellation fees and an average fee of $16 per class 85 percent of women miss out on exercising because of waiting lists at their local studio 80 percent of women pay for studio/gym memberships they don’t use Of those who haven’t tried studio Pilates, cost is the main barrier (86 percent), followed by one in three who are scared or embarrassed to try studio Pilates.
People spend an average of $160 per month on Pilates, with one in four paying between $200 and $300. 73% of Pilates goers have completely stopped (31%) or cut back (42%) on studio Pilates classes due to the cost of classes. One in three now do Pilates at home, one in four do a studio/home hybrid, and one in four have stopped Pilates altogether.
Co-founder Steph Claire Smith is confident she has the answer for Pilates girls on a budget and has even spilled her number, inviting people to call or text her on 0485 875 132 and she’ll help you find your flow.
If you can’t get in touch with Steph, you’ll be directed to Kic Concierge, a tailored service that proves Pilates is accessible and affordable for everyone. Whether you’re a Pilates guru or just starting out, take our Concierge Quiz and you’ll receive a personalized Pilates Pack straight to your inbox.
“Pilates is trending and I agree! It’s my favourite way to move my body and it makes me feel stronger and more confident, but you don’t have to spend a fortune on Pilates age. At Kic we believe everyone deserves quality fitness that makes them feel great,” says Steph Claire Smith.
“It’s a sad reality that as the cost of living rises, activities that support our physical and mental wellbeing are the first to be cut,” said CEO and co-founder Laura Henshaw. “But when we prioritise our mind and body, we can tackle the demands of work, life and finances with more energy, mental clarity and less stress. Rather than giving up all together, we want to help people find affordable options that keep them motivated and active.”
Complete Kic’s free concierge quiz and you’ll receive a customized Pilates class designed to fit your needs. A flow for everyone: 150+ on-demand guided classes, 4 expert trainers, and 7 unique styles including Traditional, Barre, Cardio, Power, Mind & Body, Pre-natal and Post-natal Pilates.
From Monday 29 July, Steph Claire Smith will be taking calls and texts on 0485 875 132. Terms and conditions apply, including standard call and text message rates. Australia only.
