India Retail News: Titan expands Chennai retail footprint with new branded outlets
Titan Company Ltd has announced a significant expansion of its retail operations in Chennai, India with the opening of new branded outlets across a diverse product portfolio. The expansion includes the opening of the first premium Helios store in India, the 59th Tanishq outlet and the seventh Taneira store in Tamil Nadu. The grand opening was held at Pondy Bazaar, T. Nagar, in the presence of Mr. CK Venkataraman, Managing Director, Titan Company Limited, company dignitaries and other notables.
The expansion is part of Titan’s aggressive retail growth strategy for FY24-25 targeting Tier I, Tier II and Tier III regions. With these new openings, Titan now boasts of 98 exclusive branded retail touchpoints in Tamil Nadu. The company aims to further strengthen its presence in the region, with plans to open more than 100 stores across all divisions over the next few years.
CK Venkataraman commented: “We are excited to expand our retail footprint in Chennai, a city that is both a cultural hub and a key growth market for us. Chennai’s vibrant and fast-growing customer base has demonstrated a strong affinity with our brand, which has driven us to expand our presence in the region. Our new store at Pondy Bazaar reflects our commitment to providing quality products and an exceptional shopping experience to our customers in the region. Going forward, we plan to continue our expansion in the southern region by opening more stores and offering innovative products to meet the evolving needs of our customers.“
The new Helios store will be spread across 2,500 sq ft and will introduce seven new brands to the city – Milus, Earnest Borel, Charriol, U-Boat, Versace, Herbelin and Seven Friday. The premium store will increase the number of Helios stores in Tamil Nadu to 32. Chennai has emerged as one of the largest growth markets for Helios in the southern region and expansion plans include the addition of three Helios stores in Chennai, contributing to the overall growth strategy for the southern region.
Additionally, Tanishq has opened its 59th store in the state. Spread across 8,000 square feet, the store offers a wide range of Tanishq’s iconic designs including plain gold, antique jewellery, stunning diamonds, kundan, polki and choza coins. The store also showcases Tanishq’s festive collections, ‘Dhalohar’ inspired by heirlooms and ‘Kakatiya’, celebrating the traditions of the Kakatiya dynasty. Customers can explore the contemporary ‘GlamDays’ collection, the lightweight ‘String It’ collection and the beautiful ‘Tales of Mystique’ collection featuring rare diamonds and coloured gemstones. The store also houses Tanishq’s exclusive wedding jewellery sub-brand ‘Rivaah’.
Meanwhile, Taneira has opened its fourth store in Chennai and seventh in Tamil Nadu. Spread across 5,000 sq ft, the store offers a wide range of handmade sarees, readymade blouses, kurtas and short tops. The store also has a dedicated wedding zone that stocks Kanjeevaram sarees, South Silks, Narayanpet, South Cotton, Banarasi and Chanderis and other regional textiles to cater to the varied needs of customers.
To celebrate the grand opening, Tanishq will be running a special promotion from June 19 to 21, 2024, where customers will receive a free gold coin with every purchase. Additionally, Taneira will be offering gold coins on purchases of Rs 20,000 and above from June 19 to 24, 2024, along with other promotions.
