Combining the healing powers of Ayurveda and music, the Medimix family has launched an exclusive coffee table book titled ‘Soapera’, chronicling the 55-year journey of Medimix, one of India’s leading Ayurvedic personal care brands.The first edition of the book was presented to Maestro Ilaiyaraaja by Dr AV Anoop, Managing Director, AVA Cholayil Healthcare Pvt Ltd and Mr VSPradeep, Managing Director, Cholayil, at a private event held in the city.
Soapera is a beautiful coffee table book curated by the creators of Medimix that captures Medimix’s illustrious history and 55-year journey of transformation. The book summarises Dr VP Sidhan’s inspiring journey of quest to unlock the power of Ayurveda.
I took this opportunity to comment. Mr. AV Anoop, Managing Director, AVA Cholayil Healthcare Pvt Ltd; “We are delighted to launch Soapera, which beautifully captures the vision and purpose with which Dr. VP Sidhant began his Medimix journey. The book encapsulates our founder’s diverse interests and entrepreneurial foresight for the future of Ayurveda. We are proud to bring you notable moments from Medimix’s 55-year journey and provide insights into the rich heritage of our brand, which has become a beloved name today.”
Adding to this, Anoop said, “Medimix’s journey from a small home-grown product to a successful global brand speaks volumes about the leadership of VP Sidhant and his wife Mrs. Soubhagyam. This would not have been possible without the continuous support of our distributors, vendors and employees. This book brings together the insights and contributions of the strong support ecosystem that has made Medimix an unparalleled leader. We wanted to convey our gratitude for their support through this book. Soapera is a truly inspiring read and full of lessons for budding entrepreneurs.”
The coffee table book “Sopera” is a meticulous celebration of the incredible journey of Medimix and its visionary founders Dr. VP Sidhan and Mrs. Soubhagyam. The book is a visual and narrative celebration of the Medimix legacy, chronicling its beginnings, growth and the profound impact it has had on the lives of millions of people. Founded by Dr. VP Sidhan, Medimix is known for its authentic Ayurvedic formulations that blend tradition with modernity and have been popular for generations.
The book delves into the early days and tells the inspiring story of how Medimix was conceived to address skin rashes among railway employees with the healing powers of Ayurveda. It vividly portrays Dr VP Sidhan’s diverse interests and deep dedication to Ayurvedic principles, as well as Soubhagyam’s pivotal role in realising his vision and taking Medimix to countless homes. Through rich visuals and engaging narratives, the book chronicles the early challenges, milestones and the unwavering commitment that transformed Medimix and AVA Cholayil from a small-scale endeavour into a renowned Ayurveda-based conglomerate. This beautifully illustrated book is not only a celebration of Medimix’s legacy, but also a testament to the enduring partnership and shared dream of Dr VP Sidhan and Soubhagyam.
