“Double Ayurveda for double skin benefits” ET BrandEquity

Wipro Consumer Care and Lighting’s 80-year-old Ayurvedic soap brand, Chandrika, has announced its relaunch in Tamil Nadu with a new proposition: ‘Two Ayurvedic Benefits, Two Ayurvedic’. The revamped product has been tailored for the Tamil Nadu market and the company claims it promises the twin benefits of enhanced skin protection and a radiant glow. Addressing the top concern of Tamil Nadu consumers – skin protection, Chandrika has enhanced its formulation by combining neem and coconut oil with the rich properties of seven Ayurvedic herbs. The new soap blend aims to deliver the twin benefits of enhanced protection and a radiant glowing skin.

Chandrika’s latest TVC features brand ambassador Keerthy Suresh and was shot on the sets of the film. Suresh showcases how the new Chandrika soap gives skin a healthy glow while protecting it. Despite the challenging on-set conditions showcased in the ad film, Suresh remains beautiful in every frame, thanks to the protection of the Double Ayurveda formula. The TVC aims to give users confidence that their skin will remain protected while projecting and enhancing its natural beauty.

Expressing his enthusiasm about the relaunch, S. Prasanna Rai, Chief Marketing Officer, Wipro Consumer Care & Lighting said, “We are thrilled to be launching Wipro Smart Homes with the launch of Wipro Smart Homes.” “We are delighted to launch our improved Chandrika soap in Tamil Nadu, specially tailored for the region.”

He added:“This launch underscores our commitment to understanding and meeting our customers’ preferences and needs while striving to exceed their expectations.”

Watch the ad film here: