Right now is the perfect time to revamp your makeup vanity and skin care cabinet. Why? Because Amazon Prime Day is here, and there’s a countless amount of beauty products on sale from Tuesday, July 16 at 3 a.m. EST to Wednesday, July 17 at 3 a.m. EST (including must-have anti-aging products).
Whether you’ve had your eyes on that viral retinol cream or that moisturizing foundation, you’ll be able to purchase your soon-to-be-favorite items at a discount during Amazon Prime Day.
Shop beauty deals below. There are even a few award-winning items on sale.
Anti-aging skin care deals | Makeup for mature skin | Hair care deals | More beauty deals | Lightning deals | Sign up for SMS | How we chose
Best Prime Day anti-aging skin care deals
Schick Hydro Silk Touch-Up
Coming in a pack of three, these bestselling facial razors (or dermaplaning tools) will safely remove fine facial hair and provide gentle exfoliation, says the brand. Right now you can grab them for 35% off.
Hero Cosmetics Mighty Patch Original Patch
Hydrocolloid patches can help heal and improve pimples overnight by soaking up the “gunk” within, says the brand. You’ll get 36 patches for 20% off this Prime Day.
COSRX Snail Mucin 96% Power Repairing Essence
Dry and dehydrated skin? Many skin care lovers have leaned on snail mucin products to help soothe and rejuvenate the skin barrier. This No.1 bestselling “serum” contains 93.3% snail secretion filtrate and is suitable for sensitive skin, says the brand. Score it while it’s 60% off.
Nature Well Clinical Retinol Advanced Moisture Cream
Retinol isn’t just for your face; it can also provide benefits when used on the body. This cream can be used on your face, body and hands and can help reduce the appearance of fine lines, crepey skin and boost collagen, says the brand.
L’Oreal Paris Makeup True Match Lumi Glotion
Get a sunkissed glow year round with this bestselling “Glotion.” According to the brand, the formula has a sheer coverage that hydrates and offers an illuminating touch. You can wear it alone, under foundation or apply it as a highlighter.
Mario Badescu Seaweed Night Cream
Voted “best oil-free night cream,” this Shop TODAY Beauty Awards winner is said to provide nourishment overnight, so you wake up to smooth and moisturized skin.
“I used this cream alone on evenings where my skin was recovering (I alternate days I use my tretinoin) and it felt super soothing on the skin,” said commerce photo editor Vivian Le.
Finishing Touch Flawless Facial Hair Remover
Easily remove peach fuzz with this bestselling, lipstick-sized facial hair razor. The dermatologist-approved device has a built-in LED light, and the electric construction is designed to be painless while removing hair.
Anua 10% Niacinamide+ 4% Tranexamic Acid Serum
Boost your skin’s moisture levels with this Korean beauty serum. According to the brand, it contains niacinamide, hyaluronic acid and cermides to help protect the skin barrier, hydrate and even out the skin tone. And it’s on deal for 20% off!
Grace & Stella Under Eye Masks
Indulge in a little self-care this Prime Day and pick up this pack of bestselling under eye masks. According to the brand, the masks are infused with hyaluronic acid and glycerin to help depuff and improve the appearance of fine lines.
Neutrogena Rapid Wrinkle Repair Retinol Regenerating Cream
Dermatologists say retinol products are the key to smoothing fine lines, improving dark spots and more. This Shop TODAY Beauty Awards winning cream from Neutrogena has over 33,000 five-star ratings, with many reviewers saying it provides hydration on top of other anti-aging benefits.
Bio-Oil Skincare Body Oil
Grab this editor- and shopper-loved body oil while it’s nearly 30% off. It has a plethora of benefits, including improving the appearance of stretch marks and scars, says the brand. “The redness in my stretch marks has started to fade, my skin feels much less tight, and, impressively, no new stretch marks have formed,” wrote one reviewer.
Laneige Lip Sleeping Mask
If you’re a beauty lover, chances are you’ve heard of the popular Laneige lip mask — well now’s your chance to stalk up while it’s under $20. According to the brand, its thick, nourishing formula contains shea butter so you’ll wake up with soft and hydrated lips.
Keys Soulcare Skin Transformation Cream
From Alicia Key’s skin care line, this gel-like cream is formulated with antioxidants and hydrating ingredients that will “transform” your skin, helping it look hydrated and more plump, says the brand.
Sunday Riley C.E.O. Glow Face Oil
During Prime Day you can save 20% off on select Sunday Riley products, including the popular vitamin C oil. Reviewers call this a “game-changer,” and say it’s helped with evening out the skin tone, hydration and more.
Sunday Riley Good Genes All-in-One Lactic Acid Treatment
You can also score the fan-favorite exfoliating treatment on sale, too. According to the brand, this serum is contains lactic acid to help improve the appearance of fine lines, dark spots and more.
Murad Vita-C Triple Exfoliating Facial
Score 30% off this Shop TODAY Beauty Awards winner, which won for “best splurge exfoliating face mask.” According to the brand, you can use this up to three times a week to help revive dull skin for smoother looking skin.
Sunday Riley A+ High-Dose Anti-Aging Retinol Serum
One Shop TODAY writer says this serum has been a game changer after trying prescription retinols. “I noticed a difference after the first use. My skin felt smoother and softer right away. After four weeks of consistent nightly use, my skin looks healthier, firmer and has a fresh glow,” she wrote.
Best Prime Day makeup deals for mature skin
Catrice Under Eye Brightener
Battling dark circles? This under eye cream contains hydrating ingredients like shea butter and hyaluronic acid and even contains color-changing technology to help your eyes look refreshed. Grab it as low as $4 this Prime Day.
Julep It’s Balm: Tinted Lip Balm + Buildable Lip Color
Coming in a variety of natural tints, this two-in-one lip balm provides a pop of color while keeping you’re lips feeling moisturized. According to the brand, it contains sunflower butter, hyaluronic acid and vitamin E — talk about hydration!
Focallure 2-Piece Cream Eyeshadow Stick
These eyeshadow sticks come in a variety of shades in matte and shimmery formulas for a variety of different occasions. The brand says each one has a creamy formula that lasts up to 12 hours.
Laura Geller Baked Balance-N-Glow Illuminating Foundation
According to the brand, this Laura Geller foundation is formulated to match your skin tone and provide buildable coverage without setting into fine lines. Plus, it’s on sale for $20 for Prime Day!
Laneige Lip Glowy Balm
If you love the popular Laneige Lip Mask, then you’ll want to try its highly-rated counterpart for daytime wear. This glossy balm shea mutter to keep your lips feeling smooth all day long.
L’Oreal Paris True Match Nude Hyaluronic Tinted Serum Foundation
This tinted foundation by L’Oreal Paris is infused with 1% hyaluronic acid, making it a hydrating staple in your makeup kit. The dermatologist-tested formula is available in various hues, and it has an impressive amount of positive ratings (over 11,000!).
Stila Stay All Day Waterproof Liquid Eye Liner
Don’t let the summer heat ruin your makeup! This beauty award-winning liquid eyeliner is waterproof and smudge-proof, says testers and reviewers. You can grab it while it’s on sale for 30% off.
Real Techniques Everyday Essentials Makeup Brush Kit
If it’s time to change your makeup brushes, you can grab this kit for 39% off. The set has all of your makeup basics including a beauty sponge, blush brush and more.
Tatcha The Serum Stick
Now’s the time to score rare deals on Tatcha favorites. This brightening stick contains Japanese lemon balm and squalane to smooth fine lines and boost moisture.
Lancôme Teint Idole Ultra Wear Buildable Full Coverage Foundation
When paired with a primer, this matte foundation is a suitable option for mature skin (it’s even expert-recommended). The lightweight formula is formulated with hyaluronic acid as well as vitamin E, and it’s offered in over 40 shades.
Best Prime Day hair care deals
Samnyte Hair Wax Stick
This Shop TODAY editor-loved wax stick can help you achieve the perfect low-bun and tame fly-aways. According to the brand, it contains nourishing ingredients such as castor oil, avocado oil and vitamin E.
Viviscal Thickening Shampoo
Reviewers say this thickening shampoo made a huge difference in volume and the overall appearance of their hair. That might be because it contains a combination of collagen, biotin and keratin, says the brand. “I had tried many shampoos trying to find one that kept my hair from thinning and finally this one is doing the trick,” wrote one verified reviewer.
Pura D’Or Organic Moroccan Argan Oil
For less than $10, you can add 100% cold-pressed argan oil to your hair care routine. Just a few spritzes of this organic serum can help strengthen your hair while removing frizz.
Color Wow Dream Coat Supernatural Spray
Humidity has nothing on the Color Wow Dream Coat Supernatural Spray. This lightweight product is specifically designed to help your ‘do repel water, all while preventing frizz and adding shine. Not to mention, it lasts a while (three to four shampoo sessions, to be exact).
IGK First Class Charcoal Detox Dry Shampoo
Unlike many other dry shampoos, this one helps cleanse the hair while simultaneously adding volume. It’s formulated with charcoal that helps remove oil and odor from the strands, along with white tea powder that’s gentle on the scalp.
Olaplex No. 3 Repairing Treatment
Need a hair-strengthening treatment without a trip to the salon? Try the Olaplex Hair Perfector, which is specifically formulated to help repair broken bonds and split ends. Not to mention, using this product can help protect your hair from damage that may occur in the future.
Living Proof Full Dry Volume & Texture Spray
Looking for more volume? This paraben- and silicone-free texture spray can help. The spray, which has a fruity scent, is meant to be applied to dry hair that’s already been styled for a bold, long-lasting look.
Pura D’Or Anti-Thinning Biotin Shampoo and Conditioner
Dealing with thinning hair? Don’t fret: This shampoo-and-conditioner combo is on sale, and it’s formulated with various ingredients that help promote hair growth (such as biotin). The duo is also made with hydrating aloe vera as well as vitamin E oil.
Dae Prickly Pear Hair Oil
Tame frizz and add shine to your hair with this vegan and sulfate-free hair oil, which one reviewer declared “the best-smelling hair oil ever.” The brand says it even contains daisy extract to help promote scalp health, too.
Revlon One Step Volumizer
I [Fama] am no stranger to the Revlon One Step, and I’m a huge fan of it. The hairdryer-brush combo makes it simple to achieve the look of a professional salon treatment from the comfort of your own home. It even features four heat levels and is currently 50% off!
Dyson Airwrap (Amazon Exclusive Bundle)
Right now, you can purchase this exclusive Dyson Airwrap bundle at a discounted price. The popular set has everything you need to style your hair while simultaneously drying it, making it well worth its cost in the long run.
More Prime Day beauty deals
Lash Princess False Effect Mascara
This bestselling mascara has over 250,000 verified five-star ratings, with reviewers raving about the formula and length it provides.
Maybelline Super Stay Matte Ink Liquid Lipstick
Whether you’re looking for a bold red lip or everyday nude, the brand says this liquid lipstick offers a matte finish and will last up to 16 hours. For $8, you might wanna grab two!
L’Oreal Telescopic Mascara
This mascara features a slim wand that allows you to easily comb through each lash, and reviewers say they love the length that it provides. “I love how it makes my eyes POP out! Honestly, my lashes seem to grow as I apply the mascara,” wrote one reviewer.
Crest 3D Whitestrips
Looking to achieve a brighter smile? Crest 3D Whitestrips promise to make your teeth whiter by 20 levels, says the brand. The pack comes with 20 sets and are mean to be worn for 45 minutes at a time.
Prime Day lightning deals
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How we chose the best Prime Day beauty deals
We meticulously combed through over 445,000 products on sale during Amazon Prime Day 2024 to determine the absolute best Prime Day deals on anti-aging skin care, makeup for mature skin, hair care and more. During the two-day event, we identified expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also considered factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-checked each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
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