London – Those celebrating BST Hyde Park presented by American Express, a music festival featuring headliners such as SZA, Kings of Leon and Stevie Nicks, can now add their endorsement to their itinerary.
Affirmations expert Gisele La Pompe Moore will help bring a spiritual element to the festival, helping guests immerse themselves in festival characters and have the most amazing weekend ever.
“When we think about affirmations, we often think they’re just about the future, repeating what we want,” La Pompe Moore said in an interview.
“Positive affirmations can look like this, but when I was working one-on-one with people in the past, I found positive affirmations to be a way to help them clarify how they want to spend their time in the here and now and how they want to grow,” she added.
Affirmations guru Gisele La Pompe Moore appears on the Amex Experience.
Provided by American Express
American Express’s partnership with La Pompe Moore isn’t just based on vibes: The company referenced a 2024 Opinium survey, which found that 69% of 2,000 UK Gen Z respondents were manifesting practices.
Based on past experiences at the festival, the affirmation enthusiasts developed three personas.
The Adventurer is the life of the party and has a knack for sniffing out a good time. He’s not afraid to go on solo adventures. The Believer is fearless when it comes to meeting his favorite artists. And the third, the Optimist, is someone who sees the positive in experiences and shares that optimistic vibe with those around them.
Cardholders and their guests will have access to a special level where tarot reader Faith Ellis will give them a positive reading.
Provided by American Express
“I created these personas to inspire people to have a great time at the festival by tapping into all the things that make them who they are,” the manifesto guru said. “And then, beyond the festival, think about how you can incorporate these personas into your everyday life.”
Adventurous types are encouraged to change up their routines, even if it’s something small like changing their coffee order, religious people should make time for self-care, and optimists would thrive by practicing moments of mindfulness.
