MUMBAI: Herbalife India is entering the premium skincare market in India with its Vritilife Outer Nutrition Range, which offers cleansers, toners, serums and moisturizers.
Developed at Herbalife’s Centre of Excellence in Bangalore, Vritilife Outer Nutrition Range has been extensively clinically studied for safety, efficacy and traceability, right from the raw ingredients to the finished product. Blended with botanicals, Ayurvedic formulations and natural oils with highly active ingredients to meet the needs of modern lifestyles, it is now a staple part of Herbalife’s product line.
Herbalife India’s growth has been steady since 2009, expanding from weight management to 48 diversified products. In Q1FY24, sales in India grew 13.9% to $203.5 million, making it Herbalife’s largest market globally among 95 countries.
Ajay Khanna, Managing Director, Herbalife India Said, “Herbalife is on the cusp of its next phase of growth in India and we are excited to launch the Vritilife Outer Nutrition Range. This strategic expansion not only diversifies our product portfolio but also showcases our commitment to providing quality skin care solutions. As a responsible health and wellness company, we are confident that our skin care products will effectively cater to the outer nutrition needs of Indians. These products embody our philosophy of blending ancient Indian beauty rituals with advanced scientifically backed formulations.”
The beauty industry in India is rapidly evolving, with Ayurveda experiencing significant growth. According to data from Verified Market Research (VMR), the Ayurvedic beauty market is growing at $8-9 billion and is projected to reach $21.1 billion by 2028 within the global beauty market of $646 billion. Vritilife’s Outer Nutrition Range embraces the naturopathic trend, offering luxurious and effective skin care products using ancient herbs.
Ajay Khanna further added: “At Herbalife, we support local communities and respect local sentiments and cultures in all our endeavors. Vritilife Outer Nutrition range is proudly Made in India, scientifically formulated and clinically evaluated for different skin types*. We understand and respect the diverse beauty traditions of the country and our products reflect that respect.”
*Skin type: normal skin, oily skin, dry skin, combination skin.
